#730759
Closest named color: Rich Purple (#720058). oklch(37.7% 0.157 341.4), rgb(115, 7, 89).
Aa
White text reads best on this color (11.03:1).
About this color
#730759 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.157 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.007 away. White text reads best on it, at 11.03:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.90:1 |
| White text | 11.03:1 |
Values
| HEX | #730759 |
| RGB | rgb(115, 7, 89) |
| HSL | hsl(314, 89%, 24%) |
| OKLCH | oklch(37.7% 0.157 341.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730759 | 11.03:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #730759 | 1.90:1 | Fails | Lc 10.1 | Not readable |
| #730759 text on white | 11.03:1 | AAA | Lc 93.8 | Preferred for body text |
| #730759 text on black | 1.90:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FBE1F0
oklch(93.5% 0.034 342.2)
-
Step 200
200
#F8C9E6
oklch(88.5% 0.065 341)
-
Step 300
300
#F5A2D7
oklch(81% 0.118 341.4)
-
Step 400
400
#EB69C2
oklch(70.6% 0.189 341.4)
-
Step 500
500
#E132B2
oklch(63.1% 0.24 341.6)
-
Step 600
600
#C6009B
oklch(55.6% 0.24 341.3)
-
Step 700
700
#A80082
oklch(49.2% 0.212 341.7)
-
Step 800
800
#8A006B
oklch(42.6% 0.184 341.4)
-
Step 900
900 (this color)
#730759
oklch(37.7% 0.157 341.4)
-
Step 950
950
#440A34
oklch(27% 0.1 341.6)
#730759 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #16315B | 0.178 |
| Deuteranopia (no green cones) | #3A4257 | 0.150 |
| Tritanopia (no blue cones) | #7B0B33 | 0.071 |
| Achromatopsia (no color) | #3C3C3C | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730759
#730759
oklch(37.7% 0.157 341.4)
- #004F33
#004F33
oklch(37.8% 0.084 161.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730759, closest first.
No curated palette has a color within ΔE 0.04 of #730759.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.007
- Velvet #750851 ΔE 0.016
- Grape Purple #5D1451 ΔE 0.049
- Red Purple #820747 ΔE 0.049
- Merlot #730039 ΔE 0.055
- Wine #80013F ΔE 0.055
- Purple #800080 ΔE 0.069
- Mulberry #920A4E ΔE 0.075
Use #730759 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.