#730757
Closest named color: Rich Purple (#720058). oklch(37.6% 0.156 342.5), rgb(115, 7, 87).
Aa
White text reads best on this color (11.07:1).
About this color
#730757 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.156 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.008 away. White text reads best on it, at 11.07:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.89:1 |
| White text | 11.07:1 |
Values
| HEX | #730757 |
| RGB | rgb(115, 7, 87) |
| HSL | hsl(316, 89%, 24%) |
| OKLCH | oklch(37.6% 0.156 342.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730757 | 11.07:1 | AAA | Lc -97.9 | Preferred for body text |
| Black text on #730757 | 1.89:1 | Fails | Lc 10.0 | Not readable |
| #730757 text on white | 11.07:1 | AAA | Lc 93.9 | Preferred for body text |
| #730757 text on black | 1.89:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE1F0
oklch(93.5% 0.034 342.2)
-
Step 200
200
#F9C9E5
oklch(88.6% 0.065 342.6)
-
Step 300
300
#F5A2D5
oklch(80.9% 0.117 342.5)
-
Step 400
400
#EC6AC0
oklch(70.8% 0.187 342.5)
-
Step 500
500
#E232AF
oklch(63.1% 0.239 342.8)
-
Step 600
600
#C70098
oklch(55.6% 0.239 342.6)
-
Step 700
700
#A80080
oklch(49.1% 0.211 342.5)
-
Step 800
800
#8B0069
oklch(42.7% 0.183 342.7)
-
Step 900
900 (this color)
#730757
oklch(37.6% 0.156 342.5)
-
Step 950
950
#440A33
oklch(27% 0.099 342.6)
#730757 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173159 | 0.177 |
| Deuteranopia (no green cones) | #3B4255 | 0.150 |
| Tritanopia (no blue cones) | #7B0931 | 0.070 |
| Achromatopsia (no color) | #3C3C3C | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730757
#730757
oklch(37.6% 0.156 342.5)
- #004E34
#004E34
oklch(37.5% 0.081 162.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730757, closest first.
No curated palette has a color within ΔE 0.04 of #730757.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.008
- Velvet #750851 ΔE 0.012
- Red Purple #820747 ΔE 0.047
- Grape Purple #5D1451 ΔE 0.048
- Merlot #730039 ΔE 0.051
- Wine #80013F ΔE 0.052
- Purple #800080 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
Use #730757 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.