#730738
Closest named color: Merlot (#730039). oklch(36.3% 0.141 2), rgb(115, 7, 56).
Aa
White text reads best on this color (11.56:1).
About this color
#730738 is a dark, vivid red. In OKLCH its lightness is 36%, its chroma 0.141 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.007 away. White text reads best on it, at 11.56:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.56:1 |
Values
| HEX | #730738 |
| RGB | rgb(115, 7, 56) |
| HSL | hsl(333, 89%, 24%) |
| OKLCH | oklch(36.3% 0.141 2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730738 | 11.56:1 | AAA | Lc -98.8 | Preferred for body text |
| Black text on #730738 | 1.81:1 | Fails | Lc 9.1 | Not readable |
| #730738 text on white | 11.56:1 | AAA | Lc 94.9 | Preferred for body text |
| #730738 text on black | 1.81:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FCCAD6
oklch(88.6% 0.059 2.3)
-
Step 300
300
#FAA4BB
oklch(81% 0.105 2.3)
-
Step 400
400
#F26D98
oklch(70.6% 0.168 2.1)
-
Step 500
500
#E93A7F
oklch(63.1% 0.215 2.1)
-
Step 600
600
#D10069
oklch(55.6% 0.224 2)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900 (this color)
#730738
oklch(36.3% 0.141 2)
-
Step 950
950
#470D23
oklch(27.1% 0.089 2.3)
#730738 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #272C39 | 0.160 |
| Deuteranopia (no green cones) | #434036 | 0.142 |
| Tritanopia (no blue cones) | #7E0020 | 0.044 |
| Achromatopsia (no color) | #393939 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730738
#730738
oklch(36.3% 0.141 2)
- #004940
#004940
oklch(36.4% 0.065 181.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730738, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.007
- Bordeaux #7B002C ΔE 0.026
- Wine #80013F ΔE 0.030
- Wine Red #7B0323 ΔE 0.038
- Red Purple #820747 ΔE 0.040
- Velvet #750851 ΔE 0.043
- Burgundy #610023 ΔE 0.053
- Claret #680018 ΔE 0.054
Use #730738 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.