#73015F
Closest named color: Rich Purple (#720058). oklch(37.8% 0.165 338), rgb(115, 1, 95).
Aa
White text reads best on this color (11.06:1).
About this color
#73015F is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.165 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.012 away. White text reads best on it, at 11.06:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.89:1 |
| White text | 11.06:1 |
Values
| HEX | #73015F |
| RGB | rgb(115, 1, 95) |
| HSL | hsl(311, 98%, 23%) |
| OKLCH | oklch(37.8% 0.165 338) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73015F | 11.06:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #73015F | 1.89:1 | Fails | Lc 10.4 | Not readable |
| #73015F text on white | 11.06:1 | AAA | Lc 93.6 | Preferred for body text |
| #73015F text on black | 1.89:1 | Fails | Lc -8.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF1F9
oklch(97% 0.017 337.6)
-
Step 100
100
#FBE1F2
oklch(93.6% 0.036 338.6)
-
Step 200
200
#F8C8E9
oklch(88.4% 0.069 337.8)
-
Step 300
300
#F4A1DC
oklch(80.9% 0.123 338)
-
Step 400
400
#EB67CB
oklch(70.7% 0.198 337.9)
-
Step 500
500
#E12BBD
oklch(63.2% 0.253 338)
-
Step 600
600
#C400A3
oklch(55.7% 0.244 338.1)
-
Step 700
700
#A5008A
oklch(49.1% 0.215 337.7)
-
Step 800
800
#890071
oklch(42.8% 0.187 338.3)
-
Step 900
900 (this color)
#73015F
oklch(37.8% 0.165 338)
-
Step 950
950
#440838
oklch(27.1% 0.105 337.8)
#73015F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0A3161 | 0.188 |
| Deuteranopia (no green cones) | #36415D | 0.155 |
| Tritanopia (no blue cones) | #7A0C35 | 0.079 |
| Achromatopsia (no color) | #3C3C3C | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73015F
#73015F
oklch(37.8% 0.165 338)
- #004F2F
#004F2F
oklch(37.7% 0.088 158.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73015F, closest first.
No curated palette has a color within ΔE 0.04 of #73015F.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.012
- Velvet #750851 ΔE 0.027
- Grape Purple #5D1451 ΔE 0.053
- Red Purple #820747 ΔE 0.059
- Purple #800080 ΔE 0.060
- Merlot #730039 ΔE 0.066
- Wine #80013F ΔE 0.066
- Mulberry #920A4E ΔE 0.082
Use #73015F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.