#73015C
Closest named color: Rich Purple (#720058). oklch(37.6% 0.163 339.6), rgb(115, 1, 92).
Aa
White text reads best on this color (11.12:1).
About this color
#73015C is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.163 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.007 away. White text reads best on it, at 11.12:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.88:1 |
| White text | 11.12:1 |
Values
| HEX | #73015C |
| RGB | rgb(115, 1, 92) |
| HSL | hsl(312, 98%, 23%) |
| OKLCH | oklch(37.6% 0.163 339.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73015C | 11.12:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #73015C | 1.88:1 | Fails | Lc 10.2 | Not readable |
| #73015C text on white | 11.12:1 | AAA | Lc 93.7 | Preferred for body text |
| #73015C text on black | 1.88:1 | Fails | Lc -8.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF1F9
oklch(97.1% 0.017 339.9)
-
Step 100
100
#FBE1F1
oklch(93.5% 0.035 340.3)
-
Step 200
200
#F9C8E8
oklch(88.5% 0.069 339.4)
-
Step 300
300
#F5A1DA
oklch(80.9% 0.122 339.5)
-
Step 400
400
#EC67C7
oklch(70.7% 0.196 339.6)
-
Step 500
500
#E22CB8
oklch(63.2% 0.249 339.8)
-
Step 600
600
#C5009F
oklch(55.6% 0.242 339.7)
-
Step 700
700
#A60086
oklch(49% 0.213 339.5)
-
Step 800
800
#89006E
oklch(42.6% 0.185 339.6)
-
Step 900
900 (this color)
#73015C
oklch(37.6% 0.163 339.6)
-
Step 950
950
#440936
oklch(27% 0.102 339.7)
#73015C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E315E | 0.186 |
| Deuteranopia (no green cones) | #37415A | 0.155 |
| Tritanopia (no blue cones) | #7A0933 | 0.077 |
| Achromatopsia (no color) | #3B3B3B | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73015C
#73015C
oklch(37.6% 0.163 339.6)
- #004F31
#004F31
oklch(37.7% 0.086 159.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73015C, closest first.
No curated palette has a color within ΔE 0.04 of #73015C.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.007
- Velvet #750851 ΔE 0.023
- Grape Purple #5D1451 ΔE 0.051
- Red Purple #820747 ΔE 0.055
- Merlot #730039 ΔE 0.061
- Wine #80013F ΔE 0.062
- Purple #800080 ΔE 0.065
- Mulberry #920A4E ΔE 0.080
Use #73015C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.