#726440
Closest named color: Dirt Brown (#836539). oklch(50.7% 0.055 89.1), rgb(114, 100, 64).
Aa
White text reads best on this color (5.81:1).
About this color
#726440 is a medium-dark, muted brown. In OKLCH its lightness is 51%, its chroma 0.055 and its hue 89°. Its hue sits on the warm side of the wheel. The nearest named color is Dirt Brown (#836539), ΔE 0.030 away. White text reads best on it, at 5.81:1.
| Hue family | Browns |
| Lightness | medium-dark (51%) |
| Chroma | muted (0.055) |
| Temperature | warm |
| Nearest name | Dirt Brown (#836539) |
| Black text | 3.61:1 |
| White text | 5.81:1 |
Values
| HEX | #726440 |
| RGB | rgb(114, 100, 64) |
| HSL | hsl(43, 28%, 35%) |
| OKLCH | oklch(50.7% 0.055 89.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726440 | 5.81:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #726440 | 3.61:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #726440 text on white | 5.81:1 | AA | Lc 79.1 | Fine for body text |
| #726440 text on black | 3.61:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F5F3
oklch(97% 0.003 84.6)
-
Step 100
100
#ECEAE4
oklch(93.7% 0.008 91.5)
-
Step 200
200
#DDD9CE
oklch(88.5% 0.015 90.2)
-
Step 300
300
#C7C0AE
oklch(80.9% 0.026 89.2)
-
Step 400
400
#ABA083
oklch(70.7% 0.042 89.7)
-
Step 500
500
#978863
oklch(63.1% 0.055 88.5)
-
Step 600
600
#81724A
oklch(55.6% 0.06 89.7)
-
Step 700
700 (this color)
#726440
oklch(50.7% 0.055 89.1)
-
Step 800
800
#594E31
oklch(42.7% 0.046 89.5)
-
Step 900
900
#49412C
oklch(37.7% 0.035 89.6)
-
Step 950
950
#2B261A
oklch(27% 0.022 88)
#726440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C633D | 0.012 |
| Deuteranopia (no green cones) | #6F6741 | 0.009 |
| Tritanopia (no blue cones) | #795E5B | 0.050 |
| Achromatopsia (no color) | #656565 | 0.055 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726440
#726440
oklch(50.7% 0.055 89.1)
- #586485
#586485
oklch(50.6% 0.055 268.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dirt Brown #836539 ΔE 0.030
- Dark Taupe #7F684E ΔE 0.031
- Cocoa #875F42 ΔE 0.039
- Dark Moss Green #606C38 ΔE 0.040
- Mud #735C12 ΔE 0.043
- Grey Brown #7F7053 ΔE 0.045
- Dull Brown #876E4B ΔE 0.048
- Dirt #8A6E45 ΔE 0.052
Use #726440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.