#724E2B
Closest named color: Milk Chocolate (#7F4E1E). oklch(45.6% 0.07 63.7), rgb(114, 78, 43).
Aa
White text reads best on this color (7.39:1).
About this color
#724E2B is a medium-dark, muted brown. In OKLCH its lightness is 46%, its chroma 0.070 and its hue 64°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.026 away. White text reads best on it, at 7.39:1.
| Hue family | Browns |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.84:1 |
| White text | 7.39:1 |
Values
| HEX | #724E2B |
| RGB | rgb(114, 78, 43) |
| HSL | hsl(30, 45%, 31%) |
| OKLCH | oklch(45.6% 0.07 63.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724E2B | 7.39:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #724E2B | 2.84:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #724E2B text on white | 7.39:1 | AAA | Lc 85.6 | Fine for body text |
| #724E2B text on black | 2.84:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F2
oklch(97.2% 0.005 67.8)
-
Step 100
100
#F0E8E2
oklch(93.6% 0.012 59.6)
-
Step 200
200
#E4D6CA
oklch(88.4% 0.022 63.2)
-
Step 300
300
#D4BCA6
oklch(81% 0.041 64.7)
-
Step 400
400
#BE9876
oklch(70.6% 0.065 63.3)
-
Step 500
500
#AD7E52
oklch(63% 0.084 63.5)
-
Step 600
600
#986736
oklch(55.5% 0.091 64)
-
Step 700
700
#825629
oklch(49.2% 0.084 64.2)
-
Step 800
800 (this color)
#724E2B
oklch(45.6% 0.07 63.7)
-
Step 900
900
#563B21
oklch(37.7% 0.055 63.8)
-
Step 950
950
#322314
oklch(27% 0.034 65.5)
#724E2B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #595128 | 0.046 |
| Deuteranopia (no green cones) | #62592C | 0.041 |
| Tritanopia (no blue cones) | #7C4646 | 0.054 |
| Achromatopsia (no color) | #565656 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724E2B
#724E2B
oklch(45.6% 0.07 63.7)
- #325B7B
#325B7B
oklch(45.6% 0.07 243.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724E2B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.026
- Medium Brown #7F5112 ΔE 0.034
- Saddle Brown #8B4513 ΔE 0.049
- Mud Brown #60460F ΔE 0.049
- Olive Brown #645403 ΔE 0.050
- Mud #735C12 ΔE 0.052
- Cocoa #875F42 ΔE 0.066
- Greeny Brown #696006 ΔE 0.069
Use #724E2B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.