#724D22
Closest named color: Milk Chocolate (#7F4E1E). oklch(45.2% 0.077 67.7), rgb(114, 77, 34).
Aa
White text reads best on this color (7.49:1).
About this color
#724D22 is a medium-dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.077 and its hue 68°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.025 away. White text reads best on it, at 7.49:1.
| Hue family | Browns |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #724D22 |
| RGB | rgb(114, 77, 34) |
| HSL | hsl(32, 54%, 29%) |
| OKLCH | oklch(45.2% 0.077 67.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724D22 | 7.49:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #724D22 | 2.80:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #724D22 text on white | 7.49:1 | AAA | Lc 85.9 | Fine for body text |
| #724D22 text on black | 2.80:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E1
oklch(93.5% 0.013 63.9)
-
Step 200
200
#E5D6C8
oklch(88.4% 0.025 65.5)
-
Step 300
300
#D5BCA2
oklch(81% 0.046 68.2)
-
Step 400
400
#BF9870
oklch(70.6% 0.072 66.9)
-
Step 500
500
#AE7E49
oklch(63% 0.092 67.6)
-
Step 600
600
#9A672B
oklch(55.7% 0.1 67.3)
-
Step 700
700
#83551D
oklch(49% 0.093 67.3)
-
Step 800
800 (this color)
#724D22
oklch(45.2% 0.077 67.7)
-
Step 900
900
#573B1C
oklch(37.7% 0.06 67)
-
Step 950
950
#332311
oklch(27.1% 0.038 68.3)
#724D22 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #59501D | 0.047 |
| Deuteranopia (no green cones) | #625823 | 0.041 |
| Tritanopia (no blue cones) | #7C4444 | 0.062 |
| Achromatopsia (no color) | #555555 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724D22
#724D22
oklch(45.2% 0.077 67.7)
- #30597E
#30597E
oklch(45.1% 0.077 247.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724D22, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.025
- Medium Brown #7F5112 ΔE 0.031
- Olive Brown #645403 ΔE 0.044
- Mud Brown #60460F ΔE 0.044
- Saddle Brown #8B4513 ΔE 0.048
- Mud #735C12 ΔE 0.049
- Green Brown #544E03 ΔE 0.063
- Greeny Brown #696006 ΔE 0.065
Use #724D22 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.