#724C1F
Closest named color: Milk Chocolate (#7F4E1E). oklch(45% 0.079 67.7), rgb(114, 76, 31).
Aa
White text reads best on this color (7.58:1).
About this color
#724C1F is a dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.079 and its hue 68°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.026 away. White text reads best on it, at 7.58:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.76:1 |
| White text | 7.58:1 |
Values
| HEX | #724C1F |
| RGB | rgb(114, 76, 31) |
| HSL | hsl(33, 57%, 28%) |
| OKLCH | oklch(45% 0.079 67.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724C1F | 7.58:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #724C1F | 2.76:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #724C1F text on white | 7.58:1 | AAA | Lc 86.2 | Fine for body text |
| #724C1F text on black | 2.76:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E1
oklch(93.5% 0.013 63.9)
-
Step 200
200
#E5D6C8
oklch(88.4% 0.025 65.5)
-
Step 300
300
#D5BCA1
oklch(80.9% 0.047 69.3)
-
Step 400
400
#C0986E
oklch(70.7% 0.074 67.5)
-
Step 500
500
#AF7E47
oklch(63% 0.094 67.8)
-
Step 600
600
#9B6627
oklch(55.6% 0.103 67)
-
Step 700
700
#845519
oklch(49.1% 0.096 67.9)
-
Step 800
800 (this color)
#724C1F
oklch(45% 0.079 67.7)
-
Step 900
900
#573B1A
oklch(37.7% 0.062 68.4)
-
Step 950
950
#332310
oklch(27.1% 0.039 69.6)
#724C1F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #594F1A | 0.047 |
| Deuteranopia (no green cones) | #625720 | 0.041 |
| Tritanopia (no blue cones) | #7C4342 | 0.062 |
| Achromatopsia (no color) | #545454 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724C1F
#724C1F
oklch(45% 0.079 67.7)
- #2E597F
#2E597F
oklch(45.1% 0.079 247.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724C1F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.026
- Medium Brown #7F5112 ΔE 0.031
- Mud Brown #60460F ΔE 0.042
- Olive Brown #645403 ΔE 0.043
- Saddle Brown #8B4513 ΔE 0.048
- Mud #735C12 ΔE 0.050
- Green Brown #544E03 ΔE 0.062
- Greeny Brown #696006 ΔE 0.066
Use #724C1F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.