#724C19
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.9% 0.083 70.3), rgb(114, 76, 25).
Aa
White text reads best on this color (7.59:1).
About this color
#724C19 is a dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.083 and its hue 70°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.027 away. White text reads best on it, at 7.59:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #724C19 |
| RGB | rgb(114, 76, 25) |
| HSL | hsl(34, 64%, 27%) |
| OKLCH | oklch(44.9% 0.083 70.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724C19 | 7.59:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #724C19 | 2.76:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #724C19 text on white | 7.59:1 | AAA | Lc 86.2 | Fine for body text |
| #724C19 text on black | 2.76:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E0
oklch(93.5% 0.014 67.7)
-
Step 200
200
#E5D6C6
oklch(88.4% 0.027 69.3)
-
Step 300
300
#D5BC9F
oklch(80.9% 0.049 71.2)
-
Step 400
400
#C0986B
oklch(70.6% 0.077 69.3)
-
Step 500
500
#B07E41
oklch(63.1% 0.1 69.7)
-
Step 600
600
#9B671E
oklch(55.7% 0.108 70.4)
-
Step 700
700
#84550F
oklch(49.1% 0.1 70.2)
-
Step 800
800 (this color)
#724C19
oklch(44.9% 0.083 70.3)
-
Step 900
900
#573B17
oklch(37.7% 0.064 70.3)
-
Step 950
950
#33230F
oklch(27.1% 0.04 70.8)
#724C19 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #594E12 | 0.047 |
| Deuteranopia (no green cones) | #62571A | 0.041 |
| Tritanopia (no blue cones) | #7D4342 | 0.067 |
| Achromatopsia (no color) | #545454 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724C19
#724C19
oklch(44.9% 0.083 70.3)
- #2E5881
#2E5881
oklch(45% 0.082 249.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724C19, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.027
- Medium Brown #7F5112 ΔE 0.030
- Olive Brown #645403 ΔE 0.040
- Mud Brown #60460F ΔE 0.041
- Mud #735C12 ΔE 0.047
- Saddle Brown #8B4513 ΔE 0.049
- Green Brown #544E03 ΔE 0.060
- Greeny Brown #696006 ΔE 0.063
Use #724C19 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.