#724C13
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.9% 0.086 72.2), rgb(114, 76, 19).
Aa
White text reads best on this color (7.61:1).
About this color
#724C13 is a dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.086 and its hue 72°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.028 away. White text reads best on it, at 7.61:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.75:1 |
| White text | 7.61:1 |
Values
| HEX | #724C13 |
| RGB | rgb(114, 76, 19) |
| HSL | hsl(36, 71%, 26%) |
| OKLCH | oklch(44.9% 0.086 72.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724C13 | 7.61:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #724C13 | 2.75:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #724C13 text on white | 7.61:1 | AAA | Lc 86.2 | Fine for body text |
| #724C13 text on black | 2.75:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F1
oklch(97.1% 0.006 75.4)
-
Step 100
100
#F0E8E0
oklch(93.5% 0.014 67.7)
-
Step 200
200
#E5D7C5
oklch(88.6% 0.029 74.3)
-
Step 300
300
#D5BC9D
oklch(80.9% 0.051 73)
-
Step 400
400
#C09967
oklch(70.8% 0.081 72.8)
-
Step 500
500
#B07F3C
oklch(63.2% 0.103 72.4)
-
Step 600
600
#9B6714
oklch(55.6% 0.112 72.3)
-
Step 700
700
#845502
oklch(49% 0.104 72.2)
-
Step 800
800 (this color)
#724C13
oklch(44.9% 0.086 72.2)
-
Step 900
900
#573B13
oklch(37.6% 0.067 72.5)
-
Step 950
950
#33230D
oklch(27% 0.042 73)
#724C13 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #594E09 | 0.048 |
| Deuteranopia (no green cones) | #625715 | 0.041 |
| Tritanopia (no blue cones) | #7D4241 | 0.072 |
| Achromatopsia (no color) | #545454 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724C13
#724C13
oklch(44.9% 0.086 72.2)
- #2F5783
#2F5783
oklch(44.9% 0.086 252.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724C13, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.028
- Medium Brown #7F5112 ΔE 0.029
- Olive Brown #645403 ΔE 0.037
- Mud Brown #60460F ΔE 0.040
- Mud #735C12 ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.050
- Green Brown #544E03 ΔE 0.058
- Greeny Brown #696006 ΔE 0.061
Use #724C13 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.