#724C01
Closest named color: Medium Brown (#7F5112). oklch(44.8% 0.094 75.8), rgb(114, 76, 1).
Aa
White text reads best on this color (7.63:1).
About this color
#724C01 is a dark, moderately saturated brown. In OKLCH its lightness is 45%, its chroma 0.094 and its hue 76°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Brown (#7F5112), ΔE 0.031 away. White text reads best on it, at 7.63:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Medium Brown (#7F5112) |
| Black text | 2.74:1 |
| White text | 7.63:1 |
Values
| HEX | #724C01 |
| RGB | rgb(114, 76, 1) |
| HSL | hsl(40, 98%, 23%) |
| OKLCH | oklch(44.8% 0.094 75.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724C01 | 7.63:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #724C01 | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #724C01 text on white | 7.63:1 | AAA | Lc 86.3 | Fine for body text |
| #724C01 text on black | 2.74:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F5F0
oklch(97.1% 0.007 80.7)
-
Step 100
100
#F0E9DE
oklch(93.6% 0.017 79.3)
-
Step 200
200
#E5D7C3
oklch(88.5% 0.031 76.9)
-
Step 300
300
#D5BC9A
oklch(80.8% 0.054 75.4)
-
Step 400
400
#C09960
oklch(70.6% 0.088 76)
-
Step 500
500
#B07F30
oklch(63.1% 0.112 75.8)
-
Step 600
600
#9A6800
oklch(55.6% 0.117 75.8)
-
Step 700
700
#825700
oklch(49.1% 0.103 75.7)
-
Step 800
800 (this color)
#724C01
oklch(44.8% 0.094 75.8)
-
Step 900
900
#583B0A
oklch(37.7% 0.073 74.9)
-
Step 950
950
#332309
oklch(27% 0.046 76.5)
#724C01 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A4E00 | 0.045 |
| Deuteranopia (no green cones) | #635705 | 0.039 |
| Tritanopia (no blue cones) | #7D4240 | 0.079 |
| Achromatopsia (no color) | #535353 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724C01
#724C01
oklch(44.8% 0.094 75.8)
- #2F5588
#2F5588
oklch(44.7% 0.095 256.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724C01, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Brown #7F5112 ΔE 0.031
- Olive Brown #645403 ΔE 0.033
- Milk Chocolate #7F4E1E ΔE 0.033
- Mud Brown #60460F ΔE 0.040
- Mud #735C12 ΔE 0.044
- Saddle Brown #8B4513 ΔE 0.053
- Green Brown #544E03 ΔE 0.055
- Greeny Brown #696006 ΔE 0.057
Use #724C01 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.