#724910
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.2% 0.088 69.4), rgb(114, 73, 16).
Aa
White text reads best on this color (7.84:1).
About this color
#724910 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.088 and its hue 69°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.031 away. White text reads best on it, at 7.84:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.67:1 |
| White text | 7.84:1 |
Values
| HEX | #724910 |
| RGB | rgb(114, 73, 16) |
| HSL | hsl(35, 75%, 25%) |
| OKLCH | oklch(44.2% 0.088 69.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724910 | 7.84:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #724910 | 2.67:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #724910 text on white | 7.84:1 | AAA | Lc 87.0 | Fine for body text |
| #724910 text on black | 2.67:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8DF
oklch(93.6% 0.016 67.6)
-
Step 200
200
#E6D6C5
oklch(88.4% 0.029 69.1)
-
Step 300
300
#D7BB9D
oklch(80.8% 0.052 68.9)
-
Step 400
400
#C29867
oklch(70.8% 0.082 70.2)
-
Step 500
500
#B27D3B
oklch(63% 0.105 69.7)
-
Step 600
600
#9E6513
oklch(55.6% 0.115 69)
-
Step 700
700
#875401
oklch(49.2% 0.107 69.5)
-
Step 800
800 (this color)
#724910
oklch(44.2% 0.088 69.4)
-
Step 900
900
#593A13
oklch(37.7% 0.069 68.8)
-
Step 950
950
#34220D
oklch(26.9% 0.043 68.3)
#724910 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #574C05 | 0.052 |
| Deuteranopia (no green cones) | #605612 | 0.047 |
| Tritanopia (no blue cones) | #7D3F3E | 0.070 |
| Achromatopsia (no color) | #525252 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724910
#724910
oklch(44.2% 0.088 69.4)
- #285682
#285682
oklch(44.3% 0.089 249.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724910, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.031
- Medium Brown #7F5112 ΔE 0.035
- Mud Brown #60460F ΔE 0.036
- Olive Brown #645403 ΔE 0.042
- Saddle Brown #8B4513 ΔE 0.049
- Mud #735C12 ΔE 0.054
- Green Brown #544E03 ΔE 0.058
- Greeny Brown #696006 ΔE 0.068
Use #724910 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.