#724804
Closest named color: Milk Chocolate (#7F4E1E). oklch(44% 0.093 70.8), rgb(114, 72, 4).
Aa
White text reads best on this color (7.94:1).
About this color
#724804 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.093 and its hue 71°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.035 away. White text reads best on it, at 7.94:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.64:1 |
| White text | 7.94:1 |
Values
| HEX | #724804 |
| RGB | rgb(114, 72, 4) |
| HSL | hsl(37, 93%, 23%) |
| OKLCH | oklch(44% 0.093 70.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724804 | 7.94:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #724804 | 2.64:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #724804 text on white | 7.94:1 | AAA | Lc 87.3 | Fine for body text |
| #724804 text on black | 2.64:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F0
oklch(97.2% 0.008 73.7)
-
Step 100
100
#F1E8DF
oklch(93.6% 0.016 67.6)
-
Step 200
200
#E6D6C4
oklch(88.4% 0.03 70.7)
-
Step 300
300
#D7BB9B
oklch(80.8% 0.054 70.7)
-
Step 400
400
#C39763
oklch(70.6% 0.087 70.3)
-
Step 500
500
#B37D34
oklch(63.1% 0.111 71.3)
-
Step 600
600
#9F6500
oklch(55.7% 0.12 70.6)
-
Step 700
700
#865400
oklch(49.1% 0.106 70.2)
-
Step 800
800 (this color)
#724804
oklch(44% 0.093 70.8)
-
Step 900
900
#593A0E
oklch(37.6% 0.072 71)
-
Step 950
950
#34220A
oklch(26.9% 0.046 71.3)
#724804 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #564B00 | 0.053 |
| Deuteranopia (no green cones) | #605506 | 0.047 |
| Tritanopia (no blue cones) | #7D3D3D | 0.076 |
| Achromatopsia (no color) | #515151 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724804
#724804
oklch(44% 0.093 70.8)
- #265584
#265584
oklch(44% 0.093 250.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724804, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.035
- Mud Brown #60460F ΔE 0.035
- Medium Brown #7F5112 ΔE 0.037
- Olive Brown #645403 ΔE 0.041
- Saddle Brown #8B4513 ΔE 0.051
- Mud #735C12 ΔE 0.055
- Green Brown #544E03 ΔE 0.057
- Greeny Brown #696006 ΔE 0.069
Use #724804 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.