#724737
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.065 41.1), rgb(114, 71, 55).
Aa
White text reads best on this color (7.85:1).
About this color
#724737 is a dark, muted brown. In OKLCH its lightness is 44%, its chroma 0.065 and its hue 41°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 7.85:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.85:1 |
Values
| HEX | #724737 |
| RGB | rgb(114, 71, 55) |
| HSL | hsl(16, 35%, 33%) |
| OKLCH | oklch(44.3% 0.065 41.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724737 | 7.85:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #724737 | 2.67:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #724737 text on white | 7.85:1 | AAA | Lc 87.1 | Fine for body text |
| #724737 text on black | 2.67:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E8E4
oklch(93.7% 0.011 45.7)
-
Step 200
200
#E6D5CF
oklch(88.5% 0.021 40.5)
-
Step 300
300
#D7B9AE
oklch(80.9% 0.038 41.2)
-
Step 400
400
#C29584
oklch(70.8% 0.06 41.7)
-
Step 500
500
#B27A65
oklch(63.1% 0.077 41.4)
-
Step 600
600
#9D624C
oklch(55.6% 0.084 41.2)
-
Step 700
700
#86513D
oklch(49.1% 0.078 41.3)
-
Step 800
800 (this color)
#724737
oklch(44.3% 0.065 41.1)
-
Step 900
900
#59382C
oklch(37.7% 0.052 40.7)
-
Step 950
950
#34211A
oklch(27% 0.032 41)
#724737 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524C36 | 0.059 |
| Deuteranopia (no green cones) | #5C5537 | 0.054 |
| Tritanopia (no blue cones) | #7B4043 | 0.034 |
| Achromatopsia (no color) | #525252 | 0.065 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724737
#724737
oklch(44.3% 0.065 41.1)
- #235C6D
#235C6D
oklch(44.5% 0.065 220.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724737, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Milk Chocolate #7F4E1E ΔE 0.047
- Purple Brown #673A3F ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.057
- Medium Brown #7F5112 ΔE 0.059
- Mud Brown #60460F ΔE 0.059
- Rust Brown #8B3103 ΔE 0.068
- Red Brown #8B2E16 ΔE 0.068
Use #724737 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.