#724722
Closest named color: Milk Chocolate (#7F4E1E). oklch(44% 0.078 59.2), rgb(114, 71, 34).
Aa
White text reads best on this color (7.95:1).
About this color
#724722 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.078 and its hue 59°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.034 away. White text reads best on it, at 7.95:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.63:1 |
| White text | 7.95:1 |
Values
| HEX | #724722 |
| RGB | rgb(114, 71, 34) |
| HSL | hsl(28, 54%, 29%) |
| OKLCH | oklch(44% 0.078 59.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724722 | 7.95:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #724722 | 2.63:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #724722 text on white | 7.95:1 | AAA | Lc 87.4 | Fine for body text |
| #724722 text on black | 2.63:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F1
oklch(97% 0.007 53.4)
-
Step 100
100
#F1E8E1
oklch(93.6% 0.014 60.6)
-
Step 200
200
#E6D6C9
oklch(88.6% 0.025 61.6)
-
Step 300
300
#D8BAA4
oklch(80.9% 0.046 58.3)
-
Step 400
400
#C39673
oklch(70.7% 0.073 59.1)
-
Step 500
500
#B37B4D
oklch(63% 0.093 59.3)
-
Step 600
600
#9F6330
oklch(55.6% 0.102 58.6)
-
Step 700
700
#885222
oklch(49.1% 0.095 59.1)
-
Step 800
800 (this color)
#724722
oklch(44% 0.078 59.2)
-
Step 900
900
#59391E
oklch(37.6% 0.061 59.5)
-
Step 950
950
#342212
oklch(27% 0.038 61.7)
#724722 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544B1E | 0.057 |
| Deuteranopia (no green cones) | #5E5522 | 0.052 |
| Tritanopia (no blue cones) | #7D3E3F | 0.056 |
| Achromatopsia (no color) | #515151 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724722
#724722
oklch(44% 0.078 59.2)
- #225879
#225879
oklch(44% 0.078 239)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724722, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.034
- Mud Brown #60460F ΔE 0.041
- Medium Brown #7F5112 ΔE 0.043
- Saddle Brown #8B4513 ΔE 0.048
- Olive Brown #645403 ΔE 0.055
- Rust Brown #8B3103 ΔE 0.063
- Mud #735C12 ΔE 0.065
- Purple Brown #673A3F ΔE 0.067
Use #724722 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.