#72471D
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.9% 0.081 62), rgb(114, 71, 29).
Aa
White text reads best on this color (7.97:1).
About this color
#72471D is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.081 and its hue 62°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.033 away. White text reads best on it, at 7.97:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.63:1 |
| White text | 7.97:1 |
Values
| HEX | #72471D |
| RGB | rgb(114, 71, 29) |
| HSL | hsl(30, 59%, 28%) |
| OKLCH | oklch(43.9% 0.081 62) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72471D | 7.97:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #72471D | 2.63:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #72471D text on white | 7.97:1 | AAA | Lc 87.4 | Fine for body text |
| #72471D text on black | 2.63:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8E1
oklch(93.6% 0.014 60.6)
-
Step 200
200
#E6D6C8
oklch(88.5% 0.026 63.7)
-
Step 300
300
#D8BAA2
oklch(80.9% 0.048 60.7)
-
Step 400
400
#C3966F
oklch(70.6% 0.076 62)
-
Step 500
500
#B47B48
oklch(63.1% 0.098 61.4)
-
Step 600
600
#9F6429
oklch(55.7% 0.106 62.3)
-
Step 700
700
#88521B
oklch(49.1% 0.099 61.7)
-
Step 800
800 (this color)
#72471D
oklch(43.9% 0.081 62)
-
Step 900
900
#5A391B
oklch(37.7% 0.064 61.1)
-
Step 950
950
#352211
oklch(27.1% 0.04 61.6)
#72471D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544B18 | 0.057 |
| Deuteranopia (no green cones) | #5F551D | 0.051 |
| Tritanopia (no blue cones) | #7D3D3E | 0.061 |
| Achromatopsia (no color) | #515151 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72471D
#72471D
oklch(43.9% 0.081 62)
- #22577B
#22577B
oklch(43.9% 0.081 241.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72471D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.033
- Mud Brown #60460F ΔE 0.038
- Medium Brown #7F5112 ΔE 0.041
- Saddle Brown #8B4513 ΔE 0.048
- Olive Brown #645403 ΔE 0.052
- Mud #735C12 ΔE 0.063
- Rust Brown #8B3103 ΔE 0.063
- Green Brown #544E03 ΔE 0.065
Use #72471D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.