#724716
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.9% 0.086 65), rgb(114, 71, 22).
Aa
White text reads best on this color (7.98:1).
About this color
#724716 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.086 and its hue 65°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.033 away. White text reads best on it, at 7.98:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.62:1 |
| White text | 7.98:1 |
Values
| HEX | #724716 |
| RGB | rgb(114, 71, 22) |
| HSL | hsl(32, 68%, 27%) |
| OKLCH | oklch(43.9% 0.086 65) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724716 | 7.98:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #724716 | 2.62:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #724716 text on white | 7.98:1 | AAA | Lc 87.5 | Fine for body text |
| #724716 text on black | 2.62:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F1
oklch(97.2% 0.007 67.7)
-
Step 100
100
#F1E8E0
oklch(93.6% 0.015 64.3)
-
Step 200
200
#E7D6C7
oklch(88.6% 0.028 63.9)
-
Step 300
300
#D8BB9F
oklch(81% 0.051 66)
-
Step 400
400
#C4976B
oklch(70.8% 0.08 65.3)
-
Step 500
500
#B47C42
oklch(63.2% 0.102 65)
-
Step 600
600
#9F641F
oklch(55.6% 0.111 65.2)
-
Step 700
700
#885210
oklch(49% 0.103 64.6)
-
Step 800
800 (this color)
#724716
oklch(43.9% 0.086 65)
-
Step 900
900
#5A3917
oklch(37.6% 0.067 63.9)
-
Step 950
950
#35220F
oklch(27.1% 0.042 64.3)
#724716 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554B0F | 0.056 |
| Deuteranopia (no green cones) | #5F5517 | 0.051 |
| Tritanopia (no blue cones) | #7D3D3D | 0.065 |
| Achromatopsia (no color) | #515151 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724716
#724716
oklch(43.9% 0.086 65)
- #23567E
#23567E
oklch(43.8% 0.086 245.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724716, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.033
- Mud Brown #60460F ΔE 0.036
- Medium Brown #7F5112 ΔE 0.039
- Saddle Brown #8B4513 ΔE 0.048
- Olive Brown #645403 ΔE 0.049
- Mud #735C12 ΔE 0.060
- Green Brown #544E03 ΔE 0.062
- Rust Brown #8B3103 ΔE 0.064
Use #724716 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.