#724637
Closest named color: Brownish Purple (#76424E). oklch(44.1% 0.066 39.6), rgb(114, 70, 55).
Aa
White text reads best on this color (7.93:1).
About this color
#724637 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.066 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.93:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.066) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.64:1 |
| White text | 7.93:1 |
Values
| HEX | #724637 |
| RGB | rgb(114, 70, 55) |
| HSL | hsl(15, 35%, 33%) |
| OKLCH | oklch(44.1% 0.066 39.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724637 | 7.93:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #724637 | 2.64:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #724637 text on white | 7.93:1 | AAA | Lc 87.3 | Fine for body text |
| #724637 text on black | 2.64:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E8E4
oklch(93.7% 0.011 45.7)
-
Step 200
200
#E6D5CF
oklch(88.5% 0.021 40.5)
-
Step 300
300
#D8B9AE
oklch(81% 0.039 40.5)
-
Step 400
400
#C39484
oklch(70.7% 0.062 39.6)
-
Step 500
500
#B37966
oklch(63.1% 0.079 38.9)
-
Step 600
600
#9E614D
oklch(55.5% 0.086 38.9)
-
Step 700
700
#87503E
oklch(49% 0.08 38.9)
-
Step 800
800 (this color)
#724637
oklch(44.1% 0.066 39.6)
-
Step 900
900
#59382D
oklch(37.7% 0.051 39.2)
-
Step 950
950
#34211A
oklch(27% 0.032 41)
#724637 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514B36 | 0.061 |
| Deuteranopia (no green cones) | #5B5537 | 0.058 |
| Tritanopia (no blue cones) | #7B3F42 | 0.033 |
| Achromatopsia (no color) | #515151 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724637
#724637
oklch(44.1% 0.066 39.6)
- #205B6C
#205B6C
oklch(44.1% 0.066 220.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724637, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Purple Brown #673A3F ΔE 0.047
- Milk Chocolate #7F4E1E ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.058
- Mud Brown #60460F ΔE 0.060
- Medium Brown #7F5112 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.066
- Rust Brown #8B3103 ΔE 0.067
Use #724637 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.