#724535
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.068 40.3), rgb(114, 69, 53).
Aa
White text reads best on this color (8.02:1).
About this color
#724535 is a dark, muted brown. In OKLCH its lightness is 44%, its chroma 0.068 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.02:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.02:1 |
Values
| HEX | #724535 |
| RGB | rgb(114, 69, 53) |
| HSL | hsl(16, 37%, 33%) |
| OKLCH | oklch(43.9% 0.068 40.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724535 | 8.02:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #724535 | 2.61:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #724535 text on white | 8.02:1 | AAA | Lc 87.6 | Fine for body text |
| #724535 text on black | 2.61:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E4
oklch(93.5% 0.012 37.4)
-
Step 200
200
#E7D5CE
oklch(88.6% 0.022 42.6)
-
Step 300
300
#D8B9AE
oklch(81% 0.039 40.5)
-
Step 400
400
#C49483
oklch(70.8% 0.063 40.4)
-
Step 500
500
#B47964
oklch(63.2% 0.081 40.4)
-
Step 600
600
#9F614B
oklch(55.6% 0.088 40.2)
-
Step 700
700
#88503C
oklch(49.1% 0.082 40.3)
-
Step 800
800 (this color)
#724535
oklch(43.9% 0.068 40.3)
-
Step 900
900
#5A382C
oklch(37.8% 0.053 40.2)
-
Step 950
950
#35211A
oklch(27.1% 0.034 40.1)
#724535 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504B34 | 0.063 |
| Deuteranopia (no green cones) | #5B5435 | 0.058 |
| Tritanopia (no blue cones) | #7C3E41 | 0.035 |
| Achromatopsia (no color) | #505050 | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724535
#724535
oklch(43.9% 0.068 40.3)
- #1D5B6C
#1D5B6C
oklch(44% 0.067 219.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724535, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.046
- Milk Chocolate #7F4E1E ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.057
- Mud Brown #60460F ΔE 0.058
- Medium Brown #7F5112 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.065
Use #724535 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.