#724403
Closest named color: Mud Brown (#60460F). oklch(43.1% 0.094 66.6), rgb(114, 68, 3).
Aa
White text reads best on this color (8.25:1).
About this color
#724403 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.094 and its hue 67°. Its hue sits on the warm side of the wheel. The nearest named color is Mud Brown (#60460F), ΔE 0.034 away. White text reads best on it, at 8.25:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Mud Brown (#60460F) |
| Black text | 2.54:1 |
| White text | 8.25:1 |
Values
| HEX | #724403 |
| RGB | rgb(114, 68, 3) |
| HSL | hsl(35, 95%, 23%) |
| OKLCH | oklch(43.1% 0.094 66.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724403 | 8.25:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #724403 | 2.54:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #724403 text on white | 8.25:1 | AAA | Lc 88.2 | Fine for body text |
| #724403 text on black | 2.54:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F5F0
oklch(97.2% 0.008 73.7)
-
Step 100
100
#F1E8DF
oklch(93.6% 0.016 67.6)
-
Step 200
200
#E7D6C4
oklch(88.5% 0.031 69)
-
Step 300
300
#D9BA9B
oklch(80.8% 0.055 66.9)
-
Step 400
400
#C69664
oklch(70.7% 0.088 66.7)
-
Step 500
500
#B77B36
oklch(63.2% 0.113 66.8)
-
Step 600
600
#A26203
oklch(55.5% 0.122 66.4)
-
Step 700
700
#895200
oklch(49.1% 0.109 66.6)
-
Step 800
800 (this color)
#724403
oklch(43.1% 0.094 66.6)
-
Step 900
900
#5B390F
oklch(37.7% 0.073 67.2)
-
Step 950
950
#36220B
oklch(27.2% 0.047 67.2)
#724403 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534800 | 0.060 |
| Deuteranopia (no green cones) | #5E5305 | 0.054 |
| Tritanopia (no blue cones) | #7D3939 | 0.072 |
| Achromatopsia (no color) | #4E4E4E | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724403
#724403
oklch(43.1% 0.094 66.6)
- #1B5481
#1B5481
oklch(43.2% 0.095 246.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724403, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Mud Brown #60460F ΔE 0.034
- Milk Chocolate #7F4E1E ΔE 0.041
- Medium Brown #7F5112 ΔE 0.045
- Olive Brown #645403 ΔE 0.050
- Saddle Brown #8B4513 ΔE 0.052
- Green Brown #544E03 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.062
- Mud #735C12 ΔE 0.065
Use #724403 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.