#72396D
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.107 330.6), rgb(114, 57, 109).
Aa
White text reads best on this color (8.32:1).
About this color
#72396D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.107 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.064 away. White text reads best on it, at 8.32:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.107) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.32:1 |
Values
| HEX | #72396D |
| RGB | rgb(114, 57, 109) |
| HSL | hsl(305, 33%, 34%) |
| OKLCH | oklch(43.7% 0.107 330.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72396D | 8.32:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #72396D | 2.52:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #72396D text on white | 8.32:1 | AAA | Lc 88.4 | Fine for body text |
| #72396D text on black | 2.52:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E7D1E4
oklch(88.4% 0.035 330.3)
-
Step 300
300
#D9B2D4
oklch(80.8% 0.064 330.4)
-
Step 400
400
#C589BE
oklch(70.7% 0.101 330.7)
-
Step 500
500
#B56BAD
oklch(63.2% 0.127 331)
-
Step 600
600
#A05199
oklch(55.7% 0.139 330.6)
-
Step 700
700
#884182
oklch(49% 0.129 330.6)
-
Step 800
800 (this color)
#72396D
oklch(43.7% 0.107 330.6)
-
Step 900
900
#5A3056
oklch(37.8% 0.082 330.6)
-
Step 950
950
#351C32
oklch(27% 0.053 331.4)
#72396D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36496F | 0.107 |
| Deuteranopia (no green cones) | #47516B | 0.095 |
| Tritanopia (no blue cones) | #763E4E | 0.058 |
| Achromatopsia (no color) | #4E4E4E | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72396D
#72396D
oklch(43.7% 0.107 330.6)
- #156231
#156231
oklch(43.8% 0.107 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72396D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.064
- Light Eggplant #894585 ΔE 0.064
- Dark Mauve #874C62 ΔE 0.074
- Purple Brown #673A3F ΔE 0.081
- Rebecca Purple #663399 ΔE 0.081
- Velvet #750851 ΔE 0.083
- Purple #800080 ΔE 0.088
- Rich Purple #720058 ΔE 0.088
Use #72396D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.