#723969
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.103 333.4), rgb(114, 57, 105).
Aa
White text reads best on this color (8.38:1).
About this color
#723969 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.103 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.058 away. White text reads best on it, at 8.38:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.103) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.38:1 |
Values
| HEX | #723969 |
| RGB | rgb(114, 57, 105) |
| HSL | hsl(309, 33%, 34%) |
| OKLCH | oklch(43.5% 0.103 333.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723969 | 8.38:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #723969 | 2.50:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #723969 text on white | 8.38:1 | AAA | Lc 88.6 | Fine for body text |
| #723969 text on black | 2.50:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E8D1E3
oklch(88.5% 0.035 333.2)
-
Step 300
300
#D9B3D1
oklch(80.9% 0.059 333.5)
-
Step 400
400
#C58ABA
oklch(70.7% 0.096 333.3)
-
Step 500
500
#B56BA9
oklch(63% 0.124 333.1)
-
Step 600
600
#A05294
oklch(55.6% 0.133 333.2)
-
Step 700
700
#89427E
oklch(49.1% 0.124 333.5)
-
Step 800
800 (this color)
#723969
oklch(43.5% 0.103 333.4)
-
Step 900
900
#5B3053
oklch(37.8% 0.08 334.3)
-
Step 950
950
#351C31
oklch(26.9% 0.052 333)
#723969 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38486B | 0.104 |
| Deuteranopia (no green cones) | #485167 | 0.094 |
| Tritanopia (no blue cones) | #773C4C | 0.053 |
| Achromatopsia (no color) | #4E4E4E | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723969
#723969
oklch(43.5% 0.103 333.4)
- #116135
#116135
oklch(43.5% 0.103 153.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723969, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.058
- Light Eggplant #894585 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.072
- Purple Brown #673A3F ΔE 0.074
- Velvet #750851 ΔE 0.082
- Red Purple #820747 ΔE 0.085
- Rich Purple #720058 ΔE 0.087
- Rebecca Purple #663399 ΔE 0.088
Use #723969 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.