#723968
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.102 334.1), rgb(114, 57, 104).
Aa
White text reads best on this color (8.39:1).
About this color
#723968 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.102 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.056 away. White text reads best on it, at 8.39:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.102) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.39:1 |
Values
| HEX | #723968 |
| RGB | rgb(114, 57, 104) |
| HSL | hsl(311, 33%, 34%) |
| OKLCH | oklch(43.5% 0.102 334.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723968 | 8.39:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #723968 | 2.50:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #723968 text on white | 8.39:1 | AAA | Lc 88.6 | Fine for body text |
| #723968 text on black | 2.50:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EF
oklch(93.7% 0.018 334.2)
-
Step 200
200
#E8D1E2
oklch(88.5% 0.034 334.9)
-
Step 300
300
#D9B3D1
oklch(80.9% 0.059 333.5)
-
Step 400
400
#C58AB9
oklch(70.7% 0.095 334)
-
Step 500
500
#B66BA8
oklch(63.1% 0.124 334.1)
-
Step 600
600
#A15293
oklch(55.7% 0.133 334.3)
-
Step 700
700
#89427D
oklch(49% 0.123 334.1)
-
Step 800
800 (this color)
#723968
oklch(43.5% 0.102 334.1)
-
Step 900
900
#5B3053
oklch(37.8% 0.08 334.3)
-
Step 950
950
#351C31
oklch(26.9% 0.052 333)
#723968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39486A | 0.103 |
| Deuteranopia (no green cones) | #485066 | 0.093 |
| Tritanopia (no blue cones) | #773C4B | 0.053 |
| Achromatopsia (no color) | #4D4D4D | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723968
#723968
oklch(43.5% 0.102 334.1)
- #0F6136
#0F6136
oklch(43.5% 0.103 154.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.056
- Light Eggplant #894585 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.071
- Purple Brown #673A3F ΔE 0.073
- Velvet #750851 ΔE 0.081
- Red Purple #820747 ΔE 0.084
- Rich Purple #720058 ΔE 0.087
- Mulberry #920A4E ΔE 0.088
Use #723968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.