#723967
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.102 334.9), rgb(114, 57, 103).
Aa
White text reads best on this color (8.41:1).
About this color
#723967 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.102 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.055 away. White text reads best on it, at 8.41:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.102) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #723967 |
| RGB | rgb(114, 57, 103) |
| HSL | hsl(312, 33%, 34%) |
| OKLCH | oklch(43.4% 0.102 334.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723967 | 8.41:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #723967 | 2.49:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #723967 text on white | 8.41:1 | AAA | Lc 88.7 | Fine for body text |
| #723967 text on black | 2.49:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EE
oklch(93.7% 0.017 337.6)
-
Step 200
200
#E8D1E2
oklch(88.5% 0.034 334.9)
-
Step 300
300
#DAB3D0
oklch(81% 0.059 335.3)
-
Step 400
400
#C68AB8
oklch(70.7% 0.095 335.3)
-
Step 500
500
#B66CA7
oklch(63.2% 0.121 334.7)
-
Step 600
600
#A15292
oklch(55.6% 0.132 334.8)
-
Step 700
700
#89427C
oklch(49% 0.123 334.7)
-
Step 800
800 (this color)
#723967
oklch(43.4% 0.102 334.9)
-
Step 900
900
#5B3052
oklch(37.7% 0.079 335.3)
-
Step 950
950
#351C30
oklch(26.9% 0.051 334.6)
#723967 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394869 | 0.103 |
| Deuteranopia (no green cones) | #495065 | 0.092 |
| Tritanopia (no blue cones) | #773C4B | 0.051 |
| Achromatopsia (no color) | #4D4D4D | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723967
#723967
oklch(43.4% 0.102 334.9)
- #0E6137
#0E6137
oklch(43.5% 0.102 154.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723967, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.055
- Light Eggplant #894585 ΔE 0.070
- Dark Mauve #874C62 ΔE 0.071
- Purple Brown #673A3F ΔE 0.071
- Velvet #750851 ΔE 0.081
- Red Purple #820747 ΔE 0.083
- Rich Purple #720058 ΔE 0.087
- Mulberry #920A4E ΔE 0.087
Use #723967 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.