#723869
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.105 333.3), rgb(114, 56, 105).
Aa
White text reads best on this color (8.45:1).
About this color
#723869 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.105 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.060 away. White text reads best on it, at 8.45:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.105) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.48:1 |
| White text | 8.45:1 |
Values
| HEX | #723869 |
| RGB | rgb(114, 56, 105) |
| HSL | hsl(309, 34%, 33%) |
| OKLCH | oklch(43.4% 0.105 333.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723869 | 8.45:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #723869 | 2.48:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #723869 text on white | 8.45:1 | AAA | Lc 88.8 | Fine for body text |
| #723869 text on black | 2.48:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6EF
oklch(93.7% 0.018 334.2)
-
Step 200
200
#E8D1E3
oklch(88.5% 0.035 333.2)
-
Step 300
300
#DAB2D2
oklch(80.9% 0.063 333.1)
-
Step 400
400
#C689BB
oklch(70.7% 0.099 333.2)
-
Step 500
500
#B66BA9
oklch(63.1% 0.125 333.6)
-
Step 600
600
#A15195
oklch(55.6% 0.137 333.2)
-
Step 700
700
#8A417F
oklch(49.1% 0.128 333.3)
-
Step 800
800 (this color)
#723869
oklch(43.4% 0.105 333.3)
-
Step 900
900
#5B2F54
oklch(37.6% 0.083 333.2)
-
Step 950
950
#351C31
oklch(26.9% 0.052 333)
#723869 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37486B | 0.106 |
| Deuteranopia (no green cones) | #475067 | 0.096 |
| Tritanopia (no blue cones) | #773C4B | 0.056 |
| Achromatopsia (no color) | #4D4D4D | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723869
#723869
oklch(43.4% 0.105 333.3)
- #0D6134
#0D6134
oklch(43.4% 0.105 153.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723869, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.060
- Light Eggplant #894585 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.074
- Purple Brown #673A3F ΔE 0.075
- Velvet #750851 ΔE 0.079
- Red Purple #820747 ΔE 0.083
- Rich Purple #720058 ΔE 0.085
- Rebecca Purple #663399 ΔE 0.087
Use #723869 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.