#72376E
Closest named color: Light Eggplant (#894585). oklch(43.5% 0.112 329.9), rgb(114, 55, 110).
Aa
White text reads best on this color (8.44:1).
About this color
#72376E is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.112 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.066 away. White text reads best on it, at 8.44:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.48:1 |
| White text | 8.44:1 |
Values
| HEX | #72376E |
| RGB | rgb(114, 55, 110) |
| HSL | hsl(304, 35%, 33%) |
| OKLCH | oklch(43.5% 0.112 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72376E | 8.44:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #72376E | 2.48:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #72376E text on white | 8.44:1 | AAA | Lc 88.7 | Fine for body text |
| #72376E text on black | 2.48:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E6F0
oklch(93.7% 0.018 331.1)
-
Step 200
200
#E8D1E5
oklch(88.5% 0.037 330.1)
-
Step 300
300
#D9B2D5
oklch(80.9% 0.065 329.5)
-
Step 400
400
#C588C0
oklch(70.6% 0.105 329.5)
-
Step 500
500
#B669B0
oklch(63.1% 0.135 329.9)
-
Step 600
600
#A14F9B
oklch(55.6% 0.145 330.1)
-
Step 700
700
#893F85
oklch(49% 0.136 329.5)
-
Step 800
800 (this color)
#72376E
oklch(43.5% 0.112 329.9)
-
Step 900
900
#5B2F57
oklch(37.8% 0.086 330.5)
-
Step 950
950
#351C33
oklch(27% 0.054 329.9)
#72376E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #344870 | 0.111 |
| Deuteranopia (no green cones) | #45506C | 0.099 |
| Tritanopia (no blue cones) | #763C4D | 0.061 |
| Achromatopsia (no color) | #4D4D4D | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72376E
#72376E
oklch(43.5% 0.112 329.9)
- #10612D
#10612D
oklch(43.4% 0.112 149.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72376E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.066
- Brownish Purple #76424E ΔE 0.069
- Rebecca Purple #663399 ΔE 0.078
- Dark Mauve #874C62 ΔE 0.079
- Velvet #750851 ΔE 0.080
- Purple #800080 ΔE 0.083
- Purple Brown #673A3F ΔE 0.084
- Rich Purple #720058 ΔE 0.084
Use #72376E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.