#72365D
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.099 342.5), rgb(114, 54, 93).
Aa
White text reads best on this color (8.74:1).
About this color
#72365D is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.099 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.047 away. White text reads best on it, at 8.74:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.74:1 |
Values
| HEX | #72365D |
| RGB | rgb(114, 54, 93) |
| HSL | hsl(321, 36%, 33%) |
| OKLCH | oklch(42.5% 0.099 342.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72365D | 8.74:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #72365D | 2.40:1 | Fails | Lc 14.4 | Not readable |
| #72365D text on white | 8.74:1 | AAA | Lc 89.6 | Fine for body text |
| #72365D text on black | 2.40:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F7
oklch(97% 0.008 337.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E9D1DF
oklch(88.5% 0.032 341.8)
-
Step 300
300
#DCB2CB
oklch(80.8% 0.059 342)
-
Step 400
400
#C98AB0
oklch(70.8% 0.091 342.8)
-
Step 500
500
#BA6B9D
oklch(63.1% 0.118 342.5)
-
Step 600
600
#A55188
oklch(55.6% 0.129 342.2)
-
Step 700
700
#8D4273
oklch(49.2% 0.119 342.5)
-
Step 800
800 (this color)
#72365D
oklch(42.5% 0.099 342.5)
-
Step 900
900
#5D304D
oklch(37.8% 0.077 342.2)
-
Step 950
950
#371C2D
oklch(27% 0.05 342.6)
#72365D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A455E | 0.104 |
| Deuteranopia (no green cones) | #4A4E5B | 0.094 |
| Tritanopia (no blue cones) | #783645 | 0.042 |
| Achromatopsia (no color) | #4B4B4B | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72365D
#72365D
oklch(42.5% 0.099 342.5)
- #005E3F
#005E3F
oklch(42.6% 0.093 162.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72365D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.047
- Purple Brown #673A3F ΔE 0.058
- Red Purple #820747 ΔE 0.072
- Velvet #750851 ΔE 0.073
- Dark Mauve #874C62 ΔE 0.073
- Wine #80013F ΔE 0.080
- Mulberry #920A4E ΔE 0.080
- Rich Purple #720058 ΔE 0.082
Use #72365D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.