#72364D
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.089 357.4), rgb(114, 54, 77).
Aa
White text reads best on this color (8.93:1).
About this color
#72364D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.089 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.93:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.35:1 |
| White text | 8.93:1 |
Values
| HEX | #72364D |
| RGB | rgb(114, 54, 77) |
| HSL | hsl(337, 36%, 33%) |
| OKLCH | oklch(41.9% 0.089 357.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72364D | 8.93:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #72364D | 2.35:1 | Fails | Lc 13.8 | Not readable |
| #72364D text on white | 8.93:1 | AAA | Lc 90.1 | Preferred for body text |
| #72364D text on black | 2.35:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EAD2D9
oklch(88.6% 0.028 358.1)
-
Step 300
300
#DEB3C1
oklch(80.9% 0.053 356.9)
-
Step 400
400
#CB8BA1
oklch(70.7% 0.083 357.1)
-
Step 500
500
#BC6D8A
oklch(63% 0.106 357.1)
-
Step 600
600
#A75474
oklch(55.6% 0.115 357.1)
-
Step 700
700
#8F4461
oklch(49.1% 0.107 357.3)
-
Step 800
800 (this color)
#72364D
oklch(41.9% 0.089 357.4)
-
Step 900
900
#5E3142
oklch(37.7% 0.069 356.9)
-
Step 950
950
#371D27
oklch(26.9% 0.043 355.8)
#72364D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F434E | 0.097 |
| Deuteranopia (no green cones) | #4E4E4C | 0.090 |
| Tritanopia (no blue cones) | #7A323E | 0.027 |
| Achromatopsia (no color) | #494949 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72364D
#72364D
oklch(41.9% 0.089 357.4)
- #005A4C
#005A4C
oklch(41.8% 0.077 177.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72364D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.035
- Red Purple #820747 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.074
- Wine #80013F ΔE 0.074
- Velvet #750851 ΔE 0.079
- Red Wine #8C0034 ΔE 0.080
- Bordeaux #7B002C ΔE 0.081
Use #72364D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.