#723643
Closest named color: Purple Brown (#673A3F). oklch(41.5% 0.085 7.8), rgb(114, 54, 67).
Aa
White text reads best on this color (9.03:1).
About this color
#723643 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.085 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.025 away. White text reads best on it, at 9.03:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.03:1 |
Values
| HEX | #723643 |
| RGB | rgb(114, 54, 67) |
| HSL | hsl(347, 36%, 33%) |
| OKLCH | oklch(41.5% 0.085 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723643 | 9.03:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #723643 | 2.32:1 | Fails | Lc 13.6 | Not readable |
| #723643 text on white | 9.03:1 | AAA | Lc 90.4 | Preferred for body text |
| #723643 text on black | 2.32:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EBD2D6
oklch(88.6% 0.028 6.7)
-
Step 300
300
#DEB4BA
oklch(80.9% 0.049 8.6)
-
Step 400
400
#CC8C97
oklch(70.7% 0.079 8)
-
Step 500
500
#BE6E7E
oklch(63.1% 0.103 7.6)
-
Step 600
600
#A95567
oklch(55.6% 0.111 7.8)
-
Step 700
700
#914556
oklch(49.2% 0.104 7.6)
-
Step 800
800 (this color)
#723643
oklch(41.5% 0.085 7.8)
-
Step 900
900
#5F323B
oklch(37.7% 0.066 7.9)
-
Step 950
950
#381D22
oklch(26.9% 0.043 8.4)
#723643 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414243 | 0.094 |
| Deuteranopia (no green cones) | #504D42 | 0.086 |
| Tritanopia (no blue cones) | #7B303B | 0.022 |
| Achromatopsia (no color) | #494949 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723643
#723643
oklch(41.5% 0.085 7.8)
- #005853
#005853
oklch(41.5% 0.072 188.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723643, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.025
- Brownish Purple #76424E ΔE 0.033
- Red Brown #8B2E16 ΔE 0.071
- Chestnut #742802 ΔE 0.071
- Red Purple #820747 ΔE 0.076
- Wine #80013F ΔE 0.077
- Bordeaux #7B002C ΔE 0.077
- Wine Red #7B0323 ΔE 0.077
Use #723643 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.