#72357A
Closest named color: Rebecca Purple (#663399). oklch(43.8% 0.127 322.9), rgb(114, 53, 122).
Aa
White text reads best on this color (8.38:1).
About this color
#72357A is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.127 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.059 away. White text reads best on it, at 8.38:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.127) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.50:1 |
| White text | 8.38:1 |
Values
| HEX | #72357A |
| RGB | rgb(114, 53, 122) |
| HSL | hsl(293, 39%, 34%) |
| OKLCH | oklch(43.8% 0.127 322.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72357A | 8.38:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #72357A | 2.50:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #72357A text on white | 8.38:1 | AAA | Lc 88.5 | Fine for body text |
| #72357A text on black | 2.50:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F2
oklch(93.5% 0.022 323.4)
-
Step 200
200
#E7D1E9
oklch(88.6% 0.04 323.3)
-
Step 300
300
#D8B1DD
oklch(80.9% 0.074 322.5)
-
Step 400
400
#C486CC
oklch(70.6% 0.12 322.7)
-
Step 500
500
#B466BE
oklch(63.1% 0.152 322.9)
-
Step 600
600
#9F4BAA
oklch(55.5% 0.165 322.9)
-
Step 700
700
#883B92
oklch(49% 0.154 322.9)
-
Step 800
800 (this color)
#72357A
oklch(43.8% 0.127 322.9)
-
Step 900
900
#5A2D60
oklch(37.8% 0.099 322.8)
-
Step 950
950
#351B38
oklch(27.1% 0.062 323.3)
#72357A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A497C | 0.123 |
| Deuteranopia (no green cones) | #3E5078 | 0.108 |
| Tritanopia (no blue cones) | #743E52 | 0.077 |
| Achromatopsia (no color) | #4E4E4E | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72357A
#72357A
oklch(43.8% 0.127 322.9)
- #1A631A
#1A631A
oklch(43.9% 0.128 143)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72357A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.059
- Light Eggplant #894585 ΔE 0.062
- Purple #800080 ΔE 0.070
- Warm Purple #952E8F ΔE 0.076
- Dark Magenta #8B008B ΔE 0.080
- Dark Slate Blue #483D8B ΔE 0.083
- Rich Purple #720058 ΔE 0.087
- Velvet #750851 ΔE 0.088
Use #72357A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.