#723471
Closest named color: Light Eggplant (#894585). oklch(43.2% 0.12 328), rgb(114, 52, 113).
Aa
White text reads best on this color (8.58:1).
About this color
#723471 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.120 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.067 away. White text reads best on it, at 8.58:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.120) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.44:1 |
| White text | 8.58:1 |
Values
| HEX | #723471 |
| RGB | rgb(114, 52, 113) |
| HSL | hsl(301, 37%, 33%) |
| OKLCH | oklch(43.2% 0.12 328) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723471 | 8.58:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #723471 | 2.44:1 | Fails | Lc 14.9 | Not readable |
| #723471 text on white | 8.58:1 | AAA | Lc 89.1 | Fine for body text |
| #723471 text on black | 2.44:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E8D1E6
oklch(88.6% 0.038 328.6)
-
Step 300
300
#DAB1D8
oklch(80.9% 0.07 327.8)
-
Step 400
400
#C687C4
oklch(70.7% 0.112 327.8)
-
Step 500
500
#B767B5
oklch(63.1% 0.143 328)
-
Step 600
600
#A24CA1
oklch(55.6% 0.156 327.9)
-
Step 700
700
#8A3D89
oklch(49.1% 0.144 328)
-
Step 800
800 (this color)
#723471
oklch(43.2% 0.12 328)
-
Step 900
900
#5B2D5A
oklch(37.6% 0.093 328)
-
Step 950
950
#361B35
oklch(27.1% 0.06 328.4)
#723471 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F4773 | 0.119 |
| Deuteranopia (no green cones) | #424F6F | 0.105 |
| Tritanopia (no blue cones) | #753B4D | 0.068 |
| Achromatopsia (no color) | #4C4C4C | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723471
#723471
oklch(43.2% 0.12 328)
- #0A6126
#0A6126
oklch(43.1% 0.12 148)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723471, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.067
- Rebecca Purple #663399 ΔE 0.072
- Purple #800080 ΔE 0.074
- Velvet #750851 ΔE 0.077
- Brownish Purple #76424E ΔE 0.078
- Rich Purple #720058 ΔE 0.079
- Warm Purple #952E8F ΔE 0.084
- Red Purple #820747 ΔE 0.087
Use #723471 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.