#723449
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.091 0.4), rgb(114, 52, 73).
Aa
White text reads best on this color (9.11:1).
About this color
#723449 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.091 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.11:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.11:1 |
Values
| HEX | #723449 |
| RGB | rgb(114, 52, 73) |
| HSL | hsl(340, 37%, 33%) |
| OKLCH | oklch(41.4% 0.091 0.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723449 | 9.11:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #723449 | 2.30:1 | Fails | Lc 13.4 | Not readable |
| #723449 text on white | 9.11:1 | AAA | Lc 90.6 | Preferred for body text |
| #723449 text on black | 2.30:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DFB3BF
oklch(80.9% 0.053 0.2)
-
Step 400
400
#CD8A9E
oklch(70.6% 0.085 0.1)
-
Step 500
500
#BE6C86
oklch(63% 0.108 0.3)
-
Step 600
600
#A95370
oklch(55.6% 0.117 0.2)
-
Step 700
700
#91435E
oklch(49.1% 0.109 0.1)
-
Step 800
800 (this color)
#723449
oklch(41.4% 0.091 0.4)
-
Step 900
900
#603040
oklch(37.7% 0.072 359.9)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#723449 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E414A | 0.099 |
| Deuteranopia (no green cones) | #4E4D48 | 0.092 |
| Tritanopia (no blue cones) | #7B2F3C | 0.026 |
| Achromatopsia (no color) | #484848 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723449
#723449
oklch(41.4% 0.091 0.4)
- #00584D
#00584D
oklch(41.3% 0.075 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723449, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Brownish Purple #76424E ΔE 0.037
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.071
- Bordeaux #7B002C ΔE 0.075
- Red Wine #8C0034 ΔE 0.076
- Velvet #750851 ΔE 0.077
- Wine Red #7B0323 ΔE 0.077
Use #723449 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.