#723448
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.09 1.4), rgb(114, 52, 72).
Aa
White text reads best on this color (9.12:1).
About this color
#723448 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.12:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.12:1 |
Values
| HEX | #723448 |
| RGB | rgb(114, 52, 72) |
| HSL | hsl(341, 37%, 33%) |
| OKLCH | oklch(41.4% 0.09 1.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723448 | 9.12:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #723448 | 2.30:1 | Fails | Lc 13.3 | Not readable |
| #723448 text on white | 9.12:1 | AAA | Lc 90.6 | Preferred for body text |
| #723448 text on black | 2.30:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DFB3BE
oklch(80.9% 0.053 1.7)
-
Step 400
400
#CD8A9D
oklch(70.6% 0.085 1)
-
Step 500
500
#BF6C85
oklch(63.1% 0.109 1.4)
-
Step 600
600
#AA536F
oklch(55.7% 0.118 1.3)
-
Step 700
700
#91435C
oklch(49% 0.109 1.7)
-
Step 800
800 (this color)
#723448
oklch(41.4% 0.09 1.4)
-
Step 900
900
#60313F
oklch(37.8% 0.07 1.9)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#723448 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4149 | 0.099 |
| Deuteranopia (no green cones) | #4E4D47 | 0.092 |
| Tritanopia (no blue cones) | #7B2F3B | 0.026 |
| Achromatopsia (no color) | #484848 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723448
#723448
oklch(41.4% 0.09 1.4)
- #00584E
#00584E
oklch(41.3% 0.074 181.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723448, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.036
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.071
- Bordeaux #7B002C ΔE 0.074
- Red Wine #8C0034 ΔE 0.076
- Wine Red #7B0323 ΔE 0.077
- Merlot #730039 ΔE 0.078
Use #723448 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.