#723379
Closest named color: Rebecca Purple (#663399). oklch(43.5% 0.13 323.5), rgb(114, 51, 121).
Aa
White text reads best on this color (8.51:1).
About this color
#723379 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.130 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.059 away. White text reads best on it, at 8.51:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.130) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.46:1 |
| White text | 8.51:1 |
Values
| HEX | #723379 |
| RGB | rgb(114, 51, 121) |
| HSL | hsl(294, 41%, 34%) |
| OKLCH | oklch(43.5% 0.13 323.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723379 | 8.51:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #723379 | 2.46:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #723379 text on white | 8.51:1 | AAA | Lc 88.8 | Fine for body text |
| #723379 text on black | 2.46:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F2
oklch(93.5% 0.022 323.4)
-
Step 200
200
#E7D0E9
oklch(88.4% 0.042 323.5)
-
Step 300
300
#D9B1DD
oklch(81% 0.075 323.3)
-
Step 400
400
#C586CC
oklch(70.7% 0.121 323.2)
-
Step 500
500
#B665BE
oklch(63.1% 0.155 323.8)
-
Step 600
600
#A149AA
oklch(55.5% 0.169 323.8)
-
Step 700
700
#893A92
oklch(49% 0.156 323.5)
-
Step 800
800 (this color)
#723379
oklch(43.5% 0.13 323.5)
-
Step 900
900
#5B2C60
oklch(37.8% 0.102 323.6)
-
Step 950
950
#351A38
oklch(26.9% 0.065 323.4)
#723379 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #28487B | 0.127 |
| Deuteranopia (no green cones) | #3D4F77 | 0.111 |
| Tritanopia (no blue cones) | #743C51 | 0.076 |
| Achromatopsia (no color) | #4D4D4D | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723379
#723379
oklch(43.5% 0.13 323.5)
- #146218
#146218
oklch(43.5% 0.13 143.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723379, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.059
- Light Eggplant #894585 ΔE 0.066
- Purple #800080 ΔE 0.067
- Warm Purple #952E8F ΔE 0.077
- Dark Magenta #8B008B ΔE 0.078
- Rich Purple #720058 ΔE 0.083
- Velvet #750851 ΔE 0.084
- Dark Slate Blue #483D8B ΔE 0.084
Use #723379 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.