#723373
Closest named color: Light Eggplant (#894585). oklch(43.1% 0.124 326.9), rgb(114, 51, 115).
Aa
White text reads best on this color (8.61:1).
About this color
#723373 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.124 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.068 away. White text reads best on it, at 8.61:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.43:1 |
| White text | 8.61:1 |
Values
| HEX | #723373 |
| RGB | rgb(114, 51, 115) |
| HSL | hsl(299, 39%, 33%) |
| OKLCH | oklch(43.1% 0.124 326.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723373 | 8.61:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #723373 | 2.43:1 | Fails | Lc 14.8 | Not readable |
| #723373 text on white | 8.61:1 | AAA | Lc 89.1 | Fine for body text |
| #723373 text on black | 2.43:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E8D0E7
oklch(88.4% 0.041 327.2)
-
Step 300
300
#DAB1D9
oklch(80.9% 0.071 327)
-
Step 400
400
#C786C6
oklch(70.7% 0.116 327.2)
-
Step 500
500
#B766B8
oklch(63.1% 0.148 326.7)
-
Step 600
600
#A24BA4
oklch(55.6% 0.161 326.6)
-
Step 700
700
#8B3B8C
oklch(49.1% 0.15 327.1)
-
Step 800
800 (this color)
#723373
oklch(43.1% 0.124 326.9)
-
Step 900
900
#5B2D5C
oklch(37.7% 0.095 326.5)
-
Step 950
950
#361B36
oklch(27.1% 0.061 327.1)
#723373 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4775 | 0.123 |
| Deuteranopia (no green cones) | #404F71 | 0.108 |
| Tritanopia (no blue cones) | #753A4E | 0.070 |
| Achromatopsia (no color) | #4C4C4C | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723373
#723373
oklch(43.1% 0.124 326.9)
- #096122
#096122
oklch(43.1% 0.124 147)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723373, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.068
- Rebecca Purple #663399 ΔE 0.069
- Purple #800080 ΔE 0.071
- Velvet #750851 ΔE 0.078
- Rich Purple #720058 ΔE 0.079
- Warm Purple #952E8F ΔE 0.082
- Brownish Purple #76424E ΔE 0.082
- Dark Magenta #8B008B ΔE 0.083
Use #723373 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.