#72336B
Closest named color: Velvet (#750851). oklch(42.7% 0.116 331.8), rgb(114, 51, 107).
Aa
White text reads best on this color (8.74:1).
About this color
#72336B is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.116 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.071 away. White text reads best on it, at 8.74:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.40:1 |
| White text | 8.74:1 |
Values
| HEX | #72336B |
| RGB | rgb(114, 51, 107) |
| HSL | hsl(307, 38%, 32%) |
| OKLCH | oklch(42.7% 0.116 331.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72336B | 8.74:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #72336B | 2.40:1 | Fails | Lc 14.5 | Not readable |
| #72336B text on white | 8.74:1 | AAA | Lc 89.5 | Fine for body text |
| #72336B text on black | 2.40:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5F0
oklch(93.5% 0.02 330.7)
-
Step 200
200
#E9D1E4
oklch(88.6% 0.037 332.9)
-
Step 300
300
#DBB1D4
oklch(80.8% 0.067 331.9)
-
Step 400
400
#C887BF
oklch(70.7% 0.108 331.6)
-
Step 500
500
#B967AF
oklch(63.1% 0.139 331.7)
-
Step 600
600
#A44D9A
oklch(55.7% 0.15 331.9)
-
Step 700
700
#8C3D84
oklch(49.1% 0.14 331.5)
-
Step 800
800 (this color)
#72336B
oklch(42.7% 0.116 331.8)
-
Step 900
900
#5C2D57
oklch(37.6% 0.091 331.3)
-
Step 950
950
#361B33
oklch(27% 0.057 331.2)
#72336B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31456D | 0.117 |
| Deuteranopia (no green cones) | #434E69 | 0.105 |
| Tritanopia (no blue cones) | #76384A | 0.061 |
| Achromatopsia (no color) | #4B4B4B | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72336B
#72336B
oklch(42.7% 0.116 331.8)
- #00602D
#00602D
oklch(42.8% 0.114 151.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72336B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.071
- Brownish Purple #76424E ΔE 0.071
- Light Eggplant #894585 ΔE 0.072
- Rich Purple #720058 ΔE 0.075
- Purple #800080 ΔE 0.078
- Red Purple #820747 ΔE 0.079
- Rebecca Purple #663399 ΔE 0.081
- Purple Brown #673A3F ΔE 0.083
Use #72336B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.