#723348
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.092 0.9), rgb(114, 51, 72).
Aa
White text reads best on this color (9.20:1).
About this color
#723348 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.092 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.20:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.28:1 |
| White text | 9.20:1 |
Values
| HEX | #723348 |
| RGB | rgb(114, 51, 72) |
| HSL | hsl(340, 38%, 32%) |
| OKLCH | oklch(41.2% 0.092 0.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723348 | 9.20:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #723348 | 2.28:1 | Fails | Lc 13.2 | Not readable |
| #723348 text on white | 9.20:1 | AAA | Lc 90.8 | Preferred for body text |
| #723348 text on black | 2.28:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D8
oklch(88.4% 0.03 359.6)
-
Step 300
300
#DFB3BE
oklch(80.9% 0.053 1.7)
-
Step 400
400
#CE8A9D
oklch(70.7% 0.086 1.3)
-
Step 500
500
#BF6C86
oklch(63.1% 0.109 0.6)
-
Step 600
600
#AA526F
oklch(55.5% 0.119 0.9)
-
Step 700
700
#92425D
oklch(49.1% 0.112 0.8)
-
Step 800
800 (this color)
#723348
oklch(41.2% 0.092 0.9)
-
Step 900
900
#60303F
oklch(37.7% 0.072 1.2)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#723348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4049 | 0.101 |
| Deuteranopia (no green cones) | #4E4C47 | 0.092 |
| Tritanopia (no blue cones) | #7B2E3B | 0.026 |
| Achromatopsia (no color) | #484848 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723348
#723348
oklch(41.2% 0.092 0.9)
- #00584D
#00584D
oklch(41.3% 0.075 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Brownish Purple #76424E ΔE 0.039
- Red Purple #820747 ΔE 0.067
- Wine #80013F ΔE 0.069
- Bordeaux #7B002C ΔE 0.073
- Red Wine #8C0034 ΔE 0.075
- Wine Red #7B0323 ΔE 0.075
- Merlot #730039 ΔE 0.075
Use #723348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.