#72333A
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.089 15), rgb(114, 51, 58).
Aa
White text reads best on this color (9.33:1).
About this color
#72333A is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.089 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.025 away. White text reads best on it, at 9.33:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.33:1 |
Values
| HEX | #72333A |
| RGB | rgb(114, 51, 58) |
| HSL | hsl(353, 38%, 32%) |
| OKLCH | oklch(40.8% 0.089 15) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72333A | 9.33:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #72333A | 2.25:1 | Fails | Lc 12.8 | Not readable |
| #72333A text on white | 9.33:1 | AAA | Lc 91.1 | Preferred for body text |
| #72333A text on black | 2.25:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E6
oklch(93.6% 0.015 17.4)
-
Step 200
200
#ECD2D3
oklch(88.6% 0.029 15.1)
-
Step 300
300
#E0B4B6
oklch(81% 0.051 15.2)
-
Step 400
400
#CF8B90
oklch(70.6% 0.083 14.6)
-
Step 500
500
#C16D75
oklch(63.1% 0.107 14.5)
-
Step 600
600
#AC545D
oklch(55.6% 0.115 15.2)
-
Step 700
700
#94444D
oklch(49.2% 0.108 14.9)
-
Step 800
800 (this color)
#72333A
oklch(40.8% 0.089 15)
-
Step 900
900
#613136
oklch(37.7% 0.069 14.4)
-
Step 950
950
#391D1F
oklch(27% 0.044 15.9)
#72333A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403F3A | 0.097 |
| Deuteranopia (no green cones) | #504C39 | 0.091 |
| Tritanopia (no blue cones) | #7C2B36 | 0.024 |
| Achromatopsia (no color) | #474747 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72333A
#72333A
oklch(40.8% 0.089 15)
- #005555
#005555
oklch(40.7% 0.069 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72333A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.025
- Brownish Purple #76424E ΔE 0.043
- Chestnut #742802 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.064
- Wine Red #7B0323 ΔE 0.068
- Bordeaux #7B002C ΔE 0.070
- Rust Brown #8B3103 ΔE 0.073
- Red Wine #8C0034 ΔE 0.075
Use #72333A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.