#723268
Closest named color: Velvet (#750851). oklch(42.4% 0.115 333.7), rgb(114, 50, 104).
Aa
White text reads best on this color (8.85:1).
About this color
#723268 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.115 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.067 away. White text reads best on it, at 8.85:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.115) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.37:1 |
| White text | 8.85:1 |
Values
| HEX | #723268 |
| RGB | rgb(114, 50, 104) |
| HSL | hsl(309, 39%, 32%) |
| OKLCH | oklch(42.4% 0.115 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723268 | 8.85:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #723268 | 2.37:1 | Fails | Lc 14.2 | Not readable |
| #723268 text on white | 8.85:1 | AAA | Lc 89.8 | Fine for body text |
| #723268 text on black | 2.37:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5EF
oklch(93.5% 0.019 333.5)
-
Step 200
200
#E9D0E4
oklch(88.4% 0.038 332.6)
-
Step 300
300
#DCB1D3
oklch(80.9% 0.067 333.6)
-
Step 400
400
#C987BD
oklch(70.7% 0.107 333.4)
-
Step 500
500
#BA67AC
oklch(63.1% 0.137 333.6)
-
Step 600
600
#A54C97
oklch(55.5% 0.15 333.8)
-
Step 700
700
#8D3D81
oklch(49.1% 0.138 333.6)
-
Step 800
800 (this color)
#723268
oklch(42.4% 0.115 333.7)
-
Step 900
900
#5D2D55
oklch(37.6% 0.09 333.8)
-
Step 950
950
#371B32
oklch(27.1% 0.057 334)
#723268 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31446A | 0.118 |
| Deuteranopia (no green cones) | #444D66 | 0.104 |
| Tritanopia (no blue cones) | #773648 | 0.059 |
| Achromatopsia (no color) | #4A4A4A | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723268
#723268
oklch(42.4% 0.115 333.7)
- #005E31
#005E31
oklch(42.3% 0.107 153.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723268, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.067
- Brownish Purple #76424E ΔE 0.069
- Rich Purple #720058 ΔE 0.072
- Red Purple #820747 ΔE 0.075
- Light Eggplant #894585 ΔE 0.076
- Purple Brown #673A3F ΔE 0.080
- Purple #800080 ΔE 0.080
- Mulberry #920A4E ΔE 0.082
Use #723268 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.