#723153
Closest named color: Brownish Purple (#76424E). oklch(41.3% 0.101 349.8), rgb(114, 49, 83).
Aa
White text reads best on this color (9.21:1).
About this color
#723153 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 9.21:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.27:1 |
| White text | 9.21:1 |
Values
| HEX | #723153 |
| RGB | rgb(114, 49, 83) |
| HSL | hsl(329, 40%, 32%) |
| OKLCH | oklch(41.3% 0.101 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723153 | 9.21:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #723153 | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #723153 text on white | 9.21:1 | AAA | Lc 90.8 | Preferred for body text |
| #723153 text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EB
oklch(93.5% 0.017 349.5)
-
Step 200
200
#EBD1DC
oklch(88.5% 0.032 350.3)
-
Step 300
300
#DFB2C6
oklch(81% 0.058 350)
-
Step 400
400
#CD88A9
oklch(70.6% 0.094 349.6)
-
Step 500
500
#BF6994
oklch(63.1% 0.121 349.8)
-
Step 600
600
#AA4F7E
oklch(55.6% 0.131 350)
-
Step 700
700
#913F6B
oklch(49% 0.122 349.2)
-
Step 800
800 (this color)
#723153
oklch(41.3% 0.101 349.8)
-
Step 900
900
#602F48
oklch(37.8% 0.078 349.6)
-
Step 950
950
#381C2A
oklch(27% 0.049 349.5)
#723153 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394054 | 0.108 |
| Deuteranopia (no green cones) | #4A4C51 | 0.100 |
| Tritanopia (no blue cones) | #7A2F3E | 0.037 |
| Achromatopsia (no color) | #484848 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723153
#723153
oklch(41.3% 0.101 349.8)
- #005944
#005944
oklch(41.3% 0.082 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723153, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.061
- Velvet #750851 ΔE 0.063
- Wine #80013F ΔE 0.066
- Merlot #730039 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
- Rich Purple #720058 ΔE 0.075
Use #723153 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.