#723152
Closest named color: Brownish Purple (#76424E). oklch(41.3% 0.1 350.7), rgb(114, 49, 82).
Aa
White text reads best on this color (9.22:1).
About this color
#723152 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.048 away. White text reads best on it, at 9.22:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.27:1 |
| White text | 9.22:1 |
Values
| HEX | #723152 |
| RGB | rgb(114, 49, 82) |
| HSL | hsl(330, 40%, 32%) |
| OKLCH | oklch(41.3% 0.1 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723152 | 9.22:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #723152 | 2.27:1 | Fails | Lc 13.1 | Not readable |
| #723152 text on white | 9.22:1 | AAA | Lc 90.8 | Preferred for body text |
| #723152 text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EB
oklch(93.5% 0.017 349.5)
-
Step 200
200
#EBD1DC
oklch(88.5% 0.032 350.3)
-
Step 300
300
#DFB2C5
oklch(80.9% 0.058 351.3)
-
Step 400
400
#CE88A8
oklch(70.7% 0.094 350.8)
-
Step 500
500
#BF6993
oklch(63.1% 0.12 350.4)
-
Step 600
600
#AA4F7D
oklch(55.6% 0.13 350.6)
-
Step 700
700
#924069
oklch(49.2% 0.12 351.2)
-
Step 800
800 (this color)
#723152
oklch(41.3% 0.1 350.7)
-
Step 900
900
#602F47
oklch(37.8% 0.078 350.7)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#723152 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394053 | 0.109 |
| Deuteranopia (no green cones) | #4A4C50 | 0.100 |
| Tritanopia (no blue cones) | #7A2E3E | 0.035 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723152
#723152
oklch(41.3% 0.1 350.7)
- #005945
#005945
oklch(41.3% 0.081 170.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723152, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.048
- Purple Brown #673A3F ΔE 0.048
- Red Purple #820747 ΔE 0.061
- Velvet #750851 ΔE 0.064
- Wine #80013F ΔE 0.065
- Merlot #730039 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
- Rich Purple #720058 ΔE 0.076
Use #723152 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.