#72307F
Closest named color: Rebecca Purple (#663399). oklch(43.4% 0.141 320.8), rgb(114, 48, 127).
Aa
White text reads best on this color (8.58:1).
About this color
#72307F is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.141 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.050 away. White text reads best on it, at 8.58:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.141) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.44:1 |
| White text | 8.58:1 |
Values
| HEX | #72307F |
| RGB | rgb(114, 48, 127) |
| HSL | hsl(290, 45%, 34%) |
| OKLCH | oklch(43.4% 0.141 320.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72307F | 8.58:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #72307F | 2.44:1 | Fails | Lc 15.0 | Dividers and decoration only |
| #72307F text on white | 8.58:1 | AAA | Lc 89.0 | Fine for body text |
| #72307F text on black | 2.44:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F1E5F4
oklch(93.6% 0.024 319.5)
-
Step 200
200
#E7D0EC
oklch(88.5% 0.045 320.2)
-
Step 300
300
#D9B0E1
oklch(80.9% 0.081 320.8)
-
Step 400
400
#C584D2
oklch(70.6% 0.131 320.8)
-
Step 500
500
#B662C6
oklch(63.1% 0.168 321)
-
Step 600
600
#A145B3
oklch(55.5% 0.184 320.8)
-
Step 700
700
#8A369A
oklch(49.2% 0.17 320.9)
-
Step 800
800 (this color)
#72307F
oklch(43.4% 0.141 320.8)
-
Step 900
900
#5B2A64
oklch(37.7% 0.11 321.2)
-
Step 950
950
#35193B
oklch(26.9% 0.07 320.3)
#72307F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E4781 | 0.137 |
| Deuteranopia (no green cones) | #374E7D | 0.119 |
| Tritanopia (no blue cones) | #733C53 | 0.086 |
| Achromatopsia (no color) | #4C4C4C | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72307F
#72307F
oklch(43.4% 0.141 320.8)
- #166202
#166202
oklch(43.4% 0.14 140.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72307F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.050
- Purple #800080 ΔE 0.059
- Light Eggplant #894585 ΔE 0.069
- Dark Magenta #8B008B ΔE 0.070
- Warm Purple #952E8F ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.083
- Rich Purple #720058 ΔE 0.085
- Velvet #750851 ΔE 0.088
Use #72307F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.