#723078
Closest named color: Rebecca Purple (#663399). oklch(43% 0.134 324.3), rgb(114, 48, 120).
Aa
White text reads best on this color (8.71:1).
About this color
#723078 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.134 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.060 away. White text reads best on it, at 8.71:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.134) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.40:1 |
| White text | 8.71:1 |
Values
| HEX | #723078 |
| RGB | rgb(114, 48, 120) |
| HSL | hsl(295, 43%, 33%) |
| OKLCH | oklch(43% 0.134 324.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723078 | 8.71:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #723078 | 2.40:1 | Fails | Lc 14.6 | Not readable |
| #723078 text on white | 8.71:1 | AAA | Lc 89.3 | Fine for body text |
| #723078 text on black | 2.40:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E8D0EA
oklch(88.5% 0.044 323.6)
-
Step 300
300
#DAB0DD
oklch(80.9% 0.077 324.1)
-
Step 400
400
#C785CC
oklch(70.8% 0.124 324.3)
-
Step 500
500
#B863BF
oklch(63.1% 0.16 324.4)
-
Step 600
600
#A347AB
oklch(55.6% 0.174 324.4)
-
Step 700
700
#8B3893
oklch(49.1% 0.161 324.1)
-
Step 800
800 (this color)
#723078
oklch(43% 0.134 324.3)
-
Step 900
900
#5C2B60
oklch(37.8% 0.104 324.5)
-
Step 950
950
#361A38
oklch(27.1% 0.065 324.7)
#723078 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #25467A | 0.132 |
| Deuteranopia (no green cones) | #3B4E76 | 0.116 |
| Tritanopia (no blue cones) | #743A4F | 0.079 |
| Achromatopsia (no color) | #4B4B4B | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723078
#723078
oklch(43% 0.134 324.3)
- #086115
#086115
oklch(42.9% 0.134 144.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723078, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.060
- Purple #800080 ΔE 0.062
- Light Eggplant #894585 ΔE 0.070
- Dark Magenta #8B008B ΔE 0.075
- Rich Purple #720058 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
- Velvet #750851 ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.086
Use #723078 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.