#723060
Closest named color: Velvet (#750851). oklch(41.7% 0.112 339.2), rgb(114, 48, 96).
Aa
White text reads best on this color (9.10:1).
About this color
#723060 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.112 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.060 away. White text reads best on it, at 9.10:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.30:1 |
| White text | 9.10:1 |
Values
| HEX | #723060 |
| RGB | rgb(114, 48, 96) |
| HSL | hsl(316, 41%, 32%) |
| OKLCH | oklch(41.7% 0.112 339.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723060 | 9.10:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #723060 | 2.30:1 | Fails | Lc 13.5 | Not readable |
| #723060 text on white | 9.10:1 | AAA | Lc 90.5 | Preferred for body text |
| #723060 text on black | 2.30:1 | Fails | Lc -11.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5EE
oklch(93.6% 0.019 338.7)
-
Step 200
200
#EAD0E1
oklch(88.4% 0.037 338.7)
-
Step 300
300
#DEB1CF
oklch(81% 0.065 338.8)
-
Step 400
400
#CC87B6
oklch(70.8% 0.104 339.3)
-
Step 500
500
#BD67A4
oklch(63.2% 0.133 339.1)
-
Step 600
600
#A84C8F
oklch(55.6% 0.146 339)
-
Step 700
700
#903D79
oklch(49.1% 0.134 339.5)
-
Step 800
800 (this color)
#723060
oklch(41.7% 0.112 339.2)
-
Step 900
900
#5F2D51
oklch(37.7% 0.088 338.9)
-
Step 950
950
#381B2F
oklch(27.1% 0.055 339.9)
#723060 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334262 | 0.117 |
| Deuteranopia (no green cones) | #464C5E | 0.105 |
| Tritanopia (no blue cones) | #783243 | 0.053 |
| Achromatopsia (no color) | #484848 | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723060
#723060
oklch(41.7% 0.112 339.2)
- #005C39
#005C39
oklch(41.9% 0.096 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723060, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.060
- Brownish Purple #76424E ΔE 0.063
- Red Purple #820747 ΔE 0.065
- Rich Purple #720058 ΔE 0.067
- Purple Brown #673A3F ΔE 0.070
- Wine #80013F ΔE 0.073
- Mulberry #920A4E ΔE 0.076
- Grape Purple #5D1451 ΔE 0.078
Use #723060 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.