#723058
Closest named color: Brownish Purple (#76424E). oklch(41.4% 0.106 345.4), rgb(114, 48, 88).
Aa
White text reads best on this color (9.21:1).
About this color
#723058 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.106 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.055 away. White text reads best on it, at 9.21:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.27:1 |
| White text | 9.21:1 |
Values
| HEX | #723058 |
| RGB | rgb(114, 48, 88) |
| HSL | hsl(324, 41%, 32%) |
| OKLCH | oklch(41.4% 0.106 345.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723058 | 9.21:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #723058 | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #723058 text on white | 9.21:1 | AAA | Lc 90.8 | Preferred for body text |
| #723058 text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5EC
oklch(93.5% 0.018 345.6)
-
Step 200
200
#EBD1DE
oklch(88.6% 0.034 346.1)
-
Step 300
300
#DFB1C9
oklch(80.9% 0.062 345.9)
-
Step 400
400
#CD87AE
oklch(70.6% 0.099 345.4)
-
Step 500
500
#BF689A
oklch(63.2% 0.126 345.8)
-
Step 600
600
#AA4E85
oklch(55.7% 0.137 345.6)
-
Step 700
700
#913E71
oklch(49.1% 0.128 345)
-
Step 800
800 (this color)
#723058
oklch(41.4% 0.106 345.4)
-
Step 900
900
#602E4B
oklch(37.8% 0.082 345.9)
-
Step 950
950
#381B2C
oklch(26.9% 0.052 345.1)
#723058 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364159 | 0.114 |
| Deuteranopia (no green cones) | #484C56 | 0.103 |
| Tritanopia (no blue cones) | #792F40 | 0.042 |
| Achromatopsia (no color) | #484848 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723058
#723058
oklch(41.4% 0.106 345.4)
- #005A40
#005A40
oklch(41.4% 0.087 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723058, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.055
- Purple Brown #673A3F ΔE 0.058
- Velvet #750851 ΔE 0.059
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.067
- Rich Purple #720058 ΔE 0.070
- Mulberry #920A4E ΔE 0.074
- Merlot #730039 ΔE 0.075
Use #723058 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.