#723050
Closest named color: Purple Brown (#673A3F). oklch(41% 0.101 352.1), rgb(114, 48, 80).
Aa
White text reads best on this color (9.31:1).
About this color
#723050 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 9.31:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.31:1 |
Values
| HEX | #723050 |
| RGB | rgb(114, 48, 80) |
| HSL | hsl(331, 41%, 32%) |
| OKLCH | oklch(41% 0.101 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723050 | 9.31:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #723050 | 2.25:1 | Fails | Lc 12.9 | Not readable |
| #723050 text on white | 9.31:1 | AAA | Lc 91.0 | Preferred for body text |
| #723050 text on black | 2.25:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#EBD1DB
oklch(88.5% 0.032 352.5)
-
Step 300
300
#E0B2C4
oklch(81% 0.058 353.1)
-
Step 400
400
#CE88A7
oklch(70.7% 0.094 351.6)
-
Step 500
500
#C06991
oklch(63.1% 0.12 352.1)
-
Step 600
600
#AB4F7B
oklch(55.6% 0.13 352.2)
-
Step 700
700
#933F68
oklch(49.2% 0.123 352.1)
-
Step 800
800 (this color)
#723050
oklch(41% 0.101 352.1)
-
Step 900
900
#602E46
oklch(37.6% 0.079 351.4)
-
Step 950
950
#391C29
oklch(27.1% 0.049 352.6)
#723050 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393F51 | 0.109 |
| Deuteranopia (no green cones) | #4A4B4E | 0.100 |
| Tritanopia (no blue cones) | #7A2D3C | 0.035 |
| Achromatopsia (no color) | #474747 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723050
#723050
oklch(41% 0.101 352.1)
- #005846
#005846
oklch(41% 0.079 172.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723050, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Brownish Purple #76424E ΔE 0.049
- Red Purple #820747 ΔE 0.059
- Velvet #750851 ΔE 0.063
- Wine #80013F ΔE 0.063
- Merlot #730039 ΔE 0.070
- Bordeaux #7B002C ΔE 0.074
- Mulberry #920A4E ΔE 0.074
Use #723050 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.