#72304B
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.098 356.7), rgb(114, 48, 75).
Aa
White text reads best on this color (9.37:1).
About this color
#72304B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.098 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.37:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.37:1 |
Values
| HEX | #72304B |
| RGB | rgb(114, 48, 75) |
| HSL | hsl(335, 41%, 32%) |
| OKLCH | oklch(40.9% 0.098 356.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72304B | 9.37:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #72304B | 2.23:1 | Fails | Lc 12.8 | Not readable |
| #72304B text on white | 9.37:1 | AAA | Lc 91.2 | Preferred for body text |
| #72304B text on black | 2.23:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1D9
oklch(88.5% 0.032 357.9)
-
Step 300
300
#E0B2C1
oklch(80.9% 0.057 357)
-
Step 400
400
#CF88A2
oklch(70.6% 0.093 356.1)
-
Step 500
500
#C1698B
oklch(63.1% 0.118 356.5)
-
Step 600
600
#AC4F75
oklch(55.6% 0.129 356.4)
-
Step 700
700
#934062
oklch(49.1% 0.118 356.6)
-
Step 800
800 (this color)
#72304B
oklch(40.9% 0.098 356.7)
-
Step 900
900
#612F42
oklch(37.7% 0.076 357.3)
-
Step 950
950
#391C27
oklch(27.1% 0.048 356.6)
#72304B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3F4C | 0.108 |
| Deuteranopia (no green cones) | #4B4B49 | 0.099 |
| Tritanopia (no blue cones) | #7B2C3A | 0.031 |
| Achromatopsia (no color) | #464646 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72304B
#72304B
oklch(40.9% 0.098 356.7)
- #005749
#005749
oklch(40.8% 0.076 176.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72304B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.046
- Red Purple #820747 ΔE 0.060
- Wine #80013F ΔE 0.062
- Velvet #750851 ΔE 0.066
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.069
- Red Wine #8C0034 ΔE 0.072
Use #72304B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.