#723048
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.097 359.5), rgb(114, 48, 72).
Aa
White text reads best on this color (9.40:1).
About this color
#723048 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.097 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.40:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #723048 |
| RGB | rgb(114, 48, 72) |
| HSL | hsl(338, 41%, 32%) |
| OKLCH | oklch(40.8% 0.097 359.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723048 | 9.40:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #723048 | 2.23:1 | Fails | Lc 12.7 | Not readable |
| #723048 text on white | 9.40:1 | AAA | Lc 91.3 | Preferred for body text |
| #723048 text on black | 2.23:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2BF
oklch(80.9% 0.057 0.1)
-
Step 400
400
#CF899F
oklch(70.7% 0.09 359.2)
-
Step 500
500
#C16A87
oklch(63.1% 0.115 359.6)
-
Step 600
600
#AC5071
oklch(55.6% 0.125 359.4)
-
Step 700
700
#94405F
oklch(49.1% 0.118 359.2)
-
Step 800
800 (this color)
#723048
oklch(40.8% 0.097 359.5)
-
Step 900
900
#612F40
oklch(37.7% 0.075 359.7)
-
Step 950
950
#391C26
oklch(27% 0.048 358.7)
#723048 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3F49 | 0.107 |
| Deuteranopia (no green cones) | #4C4B46 | 0.098 |
| Tritanopia (no blue cones) | #7B2B39 | 0.029 |
| Achromatopsia (no color) | #464646 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723048
#723048
oklch(40.8% 0.097 359.5)
- #00574B
#00574B
oklch(40.9% 0.075 179.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723048, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.046
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.063
- Bordeaux #7B002C ΔE 0.067
- Merlot #730039 ΔE 0.068
- Velvet #750851 ΔE 0.069
- Wine Red #7B0323 ΔE 0.071
Use #723048 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.