#723045
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.096 2.3), rgb(114, 48, 69).
Aa
White text reads best on this color (9.44:1).
About this color
#723045 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.096 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.44:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.44:1 |
Values
| HEX | #723045 |
| RGB | rgb(114, 48, 69) |
| HSL | hsl(341, 41%, 32%) |
| OKLCH | oklch(40.6% 0.096 2.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723045 | 9.44:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #723045 | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #723045 text on white | 9.44:1 | AAA | Lc 91.4 | Preferred for body text |
| #723045 text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D7
oklch(88.5% 0.031 2.7)
-
Step 300
300
#E1B2BD
oklch(80.9% 0.056 2.8)
-
Step 400
400
#D0899C
oklch(70.7% 0.09 2.2)
-
Step 500
500
#C26A84
oklch(63.1% 0.115 2)
-
Step 600
600
#AD506D
oklch(55.6% 0.125 2.3)
-
Step 700
700
#94415B
oklch(49.2% 0.115 2.6)
-
Step 800
800 (this color)
#723045
oklch(40.6% 0.096 2.3)
-
Step 900
900
#612F3E
oklch(37.6% 0.074 2.2)
-
Step 950
950
#391C24
oklch(26.9% 0.047 3)
#723045 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3E46 | 0.105 |
| Deuteranopia (no green cones) | #4D4B43 | 0.098 |
| Tritanopia (no blue cones) | #7B2A38 | 0.026 |
| Achromatopsia (no color) | #464646 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723045
#723045
oklch(40.6% 0.096 2.3)
- #00564D
#00564D
oklch(40.7% 0.073 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723045, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Brownish Purple #76424E ΔE 0.045
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.063
- Bordeaux #7B002C ΔE 0.066
- Wine Red #7B0323 ΔE 0.068
- Merlot #730039 ΔE 0.069
- Red Wine #8C0034 ΔE 0.070
Use #723045 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.